Content Type:

Glossary

Share Print

Qualitative Research Consultants Association (QRCA) Definition

A US based not-for-profit association of consultants involved in the design and implementation of qualitative research — focus groups, in-depth interviews, in-context and observational research.

The Qualitative Research Consultants Association (QRCA) is a global professional organization dedicated to advancing the practice and impact of qualitative research. It provides a community for qualitative researchers, consultants and moderators to share knowledge, develop professionally and promote best practices across the field.

What are the key membership benefits of the Qualitative Research Consultants Association (QRCA)?

• Access to professional development webinars and training.
• Networking with a global community of qualitative experts.
• Opportunities for leadership and committee involvement.
• Annual conferences and local chapter events.
• Subscription to industry publications like VIEWS magazine.
• Listing in a member directory to attract clients and collaborators.

Why is the Qualitative Research Consultants Association (QRCA) important in market research?

QRCA is important because it helps maintain standards of excellence in qualitative research, fosters innovation and equips professionals with the skills and resources needed to navigate a rapidly evolving insights landscape. It also serves as an advocate for the value of qualitative methodologies within the broader research ecosystem.

Who relies on the Qualitative Research Consultants Association (QRCA) in marketing research?

• Independent qualitative consultants.
• In-house insights professionals.
• Research agency teams.
• Academic researchers.
• New practitioners seeking mentorship and training.

How do market researchers use the Qualitative Research Consultants Association (QRCA)?

Market researchers use QRCA to stay informed on the latest qualitative techniques, gain inspiration from case studies, connect with peers and participate in ongoing education. The organization also serves as a resource hub and professional home for those looking to grow their practice, share thought leadership and elevate the impact of qualitative research.