Content Type:

Glossary

Share Print

Researcher SourceBook™ Definition

The most complete worldwide directory of marketing research product and service suppliers. Lists more than 7,000 firms in more than 100 countries.

The Researcher SourceBook™ is a comprehensive directory of marketing research and insights companies published by Quirk’s Media. It is comprised of listings of research firms offering a wide range of services across methodologies, industries and specialties.

Who relies on the Researcher SourceBook™ in market research?

Client-side researchers, procurement teams, project managers, marketing decision makers and agency partners rely on the SourceBook to identify and evaluate potential research vendors.

What are the key elements of company listings in the Researcher SourceBook™?

• Company name and contact details.
• Description of services and expertise.
• Methodologies and industry specialties.
• Geographic reach and company size.
• Website and social media properties.
• Embedded marketing video.
• Image, video and white paper galleries.

Why is the Researcher SourceBook™ important in market research?

It serves as a trusted resource for discovering qualified research partners, saving time and effort in vendor selection. It also promotes visibility and credibility for agencies looking to attract new clients.

How do market researchers use the Researcher SourceBook™?

Researchers use the SourceBook to compare vendors, source partners for specific project needs, vet capabilities and build shortlists for RFPs. It helps streamline the vendor search process and foster stronger agency-client connections.