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Spec Writing-CATI Definition

Computer programming of questionnaires specifically for computer aided telephone interviewing (CATI) systems.

Spec writing-CATI in market research refers to the process of creating detailed specifications for computer-assisted telephone interviewing (CATI) projects. This involves outlining project requirements, survey scripts, questionnaires, call flow and technical aspects needed for effective telephone-based data collection and interviews.

Who relies on spec writing-CATI in market research?

Market research agencies, businesses, organizations and researchers conducting telephone-based surveys or interviews rely on spec writing-CATI services. These services ensure that the technical and survey design elements of CATI projects align with research objectives and data collection needs.

Why should I care about spec writing-CATI in market research?

Understanding spec writing-CATI is important because it ensures that your telephone-based research projects are well-designed, structured and aligned with your research goals. Clear specifications guide the scripting process, ensuring that questions are delivered accurately and that the data collection process is consistent and efficient.

Why is spec writing-CATI important in market research?

• The importance of spec writing-CATI lies in its role in facilitating accurate and high-quality telephone-based data collection.
• Detailed specifications ensure that interview scripts are implemented correctly, optimizing survey flow and enhancing the reliability of collected data.
• Engaging with spec writing-CATI services is crucial for achieving successful telephone-based market research outcomes.