What are Supervisor’s Instructions?
- Content Type:
- Glossary
Supervisor's Instructions Definition
Written directions to the field service on how to conduct a survey.
Supervisor's instructions in market research refer to the guidance, directives and protocols provided by a research supervisor to fieldworkers or interviewers conducting data collection. These instructions ensure that data is collected consistently, accurately and in line with research objectives and methodology.
Who relies on supervisor's instructions in market research?
Market research teams, fieldworkers, interviewers and data collection personnel rely on supervisor's instructions. They play a crucial role in ensuring that the data collected is reliable, standardized and adheres to the research plan.
Why should I care about supervisor's instructions in market research?
Understanding and following supervisor's instructions is essential because they ensure data quality and validity. Adhering to proper procedures and protocols helps maintain consistency across data collection, reducing the risk of errors and bias that could compromise the research results.
Why are supervisor's instructions important in market research?
- Supervisor's instructions establish a standardized process for data collection, which is vital for maintaining research integrity.
- Consistency in data collection methods enhances the reliability and comparability of findings.
- Following these instructions ensures that the research accurately represents the intended population and provides actionable insights for decision-making.