Marketing Research and Insight Glossary

Definitions, common uses and explanations of 1,500+ key market research terms and phrases.

What is a table of random digits?

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Table of random digits Definition

A table consisting of digits in a completely random order.

A Table of random digits is a numerical table generated with random numbers, commonly used in market research for selecting random samples from a larger population. It provides a systematic and unbiased way to choose participants or data points for research studies.

Who relies on table of random digits as it pertains to market research?

Market researchers, statisticians, survey researchers and professionals conducting research studies rely on Table of random digits. They use it to ensure that their samples are representative and unbiased, which is essential for drawing accurate conclusions from data.

Why should I care about table of random digits, as it pertains to market research?

Understanding the concept of Table of random digits is important because it ensures the fairness and reliability of research samples. If you're involved in market research, using random digit tables helps you avoid potential biases and create samples that accurately represent the larger population.

What is important about table of random digits, as it pertains to market research?

  • Random digit tables provide a systematic way to select participants or data points without favoring any specific group.
  • This helps in minimizing selection bias and ensuring that research findings can be generalized to the broader population.
  • Utilizing random digit tables enhances the validity and credibility of research results.