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Telephone interviewing facility Definition

A facility consisting of interviewing stations in which interviewers use the telephone to contact respondents. Most facilities use computer assisted telephone interviewing (CATI) software to aid in the process. Some facilities allow clients to monitor calls both from locations off-site as well as on-site.

A Telephone interviewing facility in market research refers to a dedicated setup equipped with phone lines, computers and software for conducting telephone surveys and interviews. This facility is used to efficiently reach out to respondents, administer surveys and collect data via phone conversations.

Who relies on telephone interviewing facility as it pertains to market research?

Market research firms, data collection agencies and organizations conducting large-scale telephone surveys rely on Telephone interviewing facilities. They use these facilities to manage and execute research projects, ensuring timely and accurate data collection from respondents.

Why should I care about telephone interviewing facility, as it pertains to market research?

Understanding Telephone interviewing facilities is important because they streamline the process of conducting telephone-based research. If you're involved in market research, using such a facility ensures professional and standardized data collection, enhances respondent engagement and enables you to manage large-scale projects more effectively.

What is important about telephone interviewing facility, as it pertains to market research?

• Telephone interviewing facilities offer a controlled environment for data collection, ensuring consistent survey administration, unbiased interactions and accurate recording of responses.
• They provide the infrastructure needed to efficiently manage telephone surveys, maintain quality control and ensure that research objectives are met with reliable and valid data.