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Transcription services Definition

A research service which provides a typewritten version of a audio or video recording. Often used for focus groups.

Transcription services involve transforming audio or video recordings of research interactions, such as interviews, focus groups or surveys, into written text. These services ensure that all spoken words are accurately captured, providing researchers with a clear and accessible record for analysis.

How do transcription services work?

The process of transcription services typically includes:

• Audio/video submission: Researchers provide recordings of research sessions.
• Professional transcription: Skilled transcribers or AI tools convert spoken content into written text, often including timestamps and speaker labels.
• Quality assurance: Transcriptions are reviewed for accuracy and completeness.
• Delivery: The final document is formatted and shared with researchers for analysis.

Transcription services provide a verbatim record of verbal interactions and support qualitative research by offering structured, searchable text. They also ensure clarity and accuracy for better data interpretation.

Why are transcription services important?

Transcription services are essential for managing and analyzing qualitative data effectively. They save time, reduce errors and allow researchers to focus on identifying insights and themes rather than manually transcribing recordings.

Transcription services ensure precise documentation of verbal research data. They streamline the analysis process by providing easy-to-review text and enhance the reliability and depth of research outcomes.

Who relies on transcription services?

Transcription services are widely used by:

• Market researchers and analysts: To analyze qualitative data efficiently.
• Businesses: To understand customer sentiments and behaviors.
• Academics and social researchers: To derive insights from interviews and discussions.
• Content creators and editors: To extract quotes and key points for reports and presentations.

How do transcription services improve market research outcomes?

Transcription services enhance outcomes by offering an accurate and comprehensive record of research sessions. They support in-depth qualitative analysis and theme identification and provide a permanent resource for future reference and reporting.