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Travel and Tourism Research Association (TTRA) Definition

An association that promotes the development and application of professional research in the travel and tourism industry.

The Travel and Tourism Research Association (TTRA) is a global organization focused on advancing the field of travel and tourism research. It connects professionals, academics and organizations to foster collaboration, innovation and the application of research to improve decision-making and strategic planning in the travel and tourism industry.

How does the TTRA work in market research?

TTRA facilitates the development and dissemination of travel and tourism research through:

• Conferences and events: Hosting annual conferences, workshops and webinars to share knowledge and insights.
• Publications and resources: Providing access to industry reports, academic studies and best practices.
• Networking opportunities: Connecting industry professionals, researchers and academics for collaboration and knowledge exchange.
• Professional development: Offering training and certifications to enhance skills and expertise in travel and tourism research.

TTRA supports evidence-based decision-making, promotes innovation and excellence in travel and tourism research and provides a platform for sharing and discussing emerging trends and challenges.

Why is the TTRA important?

The TTRA is a cornerstone for advancing research and knowledge in the travel and tourism sector. It empowers stakeholders with insights and tools to address market dynamics, understand consumer behavior and develop strategies for sustainable growth.

TTRA in market research allows access to cutting-edge research and insights in travel and tourism. It enables opportunities to network with industry leaders and experts and supplies resources and training to enhance skills and industry knowledge.

Who relies on the TTRA?

The TTRA is relied upon by:

• Industry professionals: To stay updated on trends and innovations.
• Academics and researchers: To access a platform for publishing and discussing studies.
• Businesses and organizations: To apply research insights in strategic planning.
• Marketing agencies: To refine campaigns based on consumer and market research.

How does the TTRA improve market research outcomes?

The TTRA enhances outcomes by providing reliable and comprehensive data for the travel and tourism industry, by encouraging collaboration among stakeholders to solve industry challenges and by supporting the development of innovative solutions and best practices.