Posted March 29, 2022

Marketing Writer

Consumer Attorney Marketing Group (CAMG)  | CA, US

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We are seeking to hire a Marketing Writer to develop copy for various marketing materials and content in various platforms, ensuring copy is relevant, engaging, strategically sound, and brand appropriate. A strong understanding of call to action marketing is required for success in this position.

• Develop and maintain a clear and consistent voice and tone to be applied to existing internal and external style guides and marketing materials.
• Compose clear, concise, and grammatically correct copy for multiple communication platforms, utilizing a writing style that appeals to target markets.
• Polish, edit, rewrite copy as necessary to clarify meaning or conform to messaging style guidelines and company strategy.
• Working alongside and taking directive from the Head of Marketing, Director of Marketing and other key executives, develop clear and compelling online content including marketing & event industry blog articles.
• Write website copy for all social media posts.
• Write website content for client litigation landing pages.
• Write compelling headlines and email subject lines that get attorneys to open emails.
• Experience writing press release.
• Edit and repurpose existing print copy and craft email marketing campaigns.
• Research, verify facts, gather data points from internal resources in order to write headlines and captions for use on social, website, newsletters, and other marketing materials.
• Collaborate with Director of Marketing and internal departments and external agencies to develop decks, proposals, one sheets and case study content that is high-quality, brand-appropriate, accurate and effectively communicates about company capabilities, offerings, products, and services.

• Knowledge of “call to action” Marketing a must.
• Candidates must submit prior marketing writing samples with resume.
• Following initial screening interview, successful candidates will be required to demonstrate their writing skills in 2 standard writing exercises in order to assess skill level and aptitude, as well as their ability to develop “call to action” content.
• Must demonstrate exceptional writing, editing, research and analytical skills.
• Possess an eye for detail and thorough knowledge of grammatical and stylistic concepts.
• Ability to take initiative and work with little direction to meet all deadlines.
• Work well with internal marketing team and cross collaborate with other internal departments.
• Marketing experience and a working knowledge of SEO/SEM best practices preferred.
• Experience with Direct Response marketing is preferred.
• Associates degree required. Bachelor’s degree in English, Journalism. Marketing and Mass Communications or related field preferred.

We are an Equal Opportunity Employer. It is our policy to provide equal opportunities to all employees and applicants for employment without regard to race, color, religion, creed, national origin, gender, sexual orientation, age, gender identity, marital status, citizenship, disability, genetic information, veteran status, or any other basis prohibited by applicable federal, state, or local law. All offers of employment are contingent upon successful completion of a criminal background check and verification of prior employment and education.

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