Faster, more accessible brand lift measurement in women’s health 

March 25, 2026, at 10 a.m. ET/2 p.m. U.K.Orange rectangular button with “Register Now” written in all caps and white text.

The Medtronic logo. Blue and purple swirling circle with an outline of human above the word Medtronic in black text. Below is the Knit logo in green letters.In women's health, awareness is often the biggest barrier to treatment. Overactive bladder is one of the clearest examples of a condition that is common yet remains deeply understudied and misunderstood.  

In this session, Medtronic and Knit share how cultural insight shaped a direct-to-consumer approach in overactive bladder therapy and how they designed a brand lift study that measures both brand lift and product lift in one program. You will learn what it takes to make brand measurement faster and more accessible and how to connect brand outcomes to business outcomes in a category where awareness is the biggest barrier. 

Presenters: 

  • Lenna Garibian, director, customer success, Knit  
  • Eileen Rosen, senior director, corporate and consumer marketing, Medtronic