Understanding attention for maximum ROI

eye square logoUnderstanding consumer attention is one of the biggest challenges facing researchers and advertisers today. Unfortunately, current metrics do not give you the key missing piece … ROI. The goal of this webinar is to identify the attention that is more than a simple attention measurement.

Why was $567 billion spent on digital ads in the U.S. in 2022? In most cases, the answer is to sell something. Are you tired of investing in marketing campaigns that don't bring in the expected ROI? Then, join this webinar and learn how to measure ROI on digital ads from eye square’s President Jeff Ephraim Bander. 

Learn to measure how well your digital ads drive attention, interest and purchase, giving you confidence on which ad to run on which platform for maximum ROI. Jeff will share a powerful Ad2Cart case study on how ads on TikTok, Instagram and YouTube drive sales.

Join us and discover how to make every marketing dollar count and find out why eight of the Top 10 market research companies use eye square’s System 0 technology. Register now and take the first step toward creating impactful campaigns that drive results.


  • Jeff Ephraim Bander, president, eye square.

Live May 24 at 1 p.m. ET/6 p.m. U.K.