Mental Availability and Entry Points: New Brand Health Tracking

Live at 12 p.m. ET/ 5 p.m. U.K.

quantilope logo in black. Brands now have the opportunity to gather brand health tracking insights in a new way to move quicker, smarter and more strategically. Join our upcoming webinar to learn about a new approach to brand health tracking that leverages two exciting new principles proven to lead to brand growth and success: category entry points and mental availability. 

Learn how you can use this new approach to brand health tracking to:

  • Track mental availability for a brand – a key metric for success.
  • Understand brand performance and competitive landscape.
  • Determine areas of focus for brand positioning and messaging.
  • Monitor the effects of marketing activities on brand health.

Attend the webinar to learn more about these concepts, and see an interactive demonstration of quantilope’s new, modernized brand health tracker, presented through the lens of the soda category for insights into which brands have the highest mental market share, share of mind and more. Register today.

Presenters: 

  • Madita Brandhorst, senior solution consultant, quantilope.
  • Alex Hall, associate director, customer success, quantilope.

Live at 12 p.m. ET/ 5 p.m. U.K.