Tapping into the world's largest focus group on social

September 24, 2026, at 9 a.m. ET/2 p.m. U.K.Orange rectangular button with “Register Now” written in all caps and white text.

The dig logo. Black, lowercase letters that spell out the company name.Your next breakthrough insight probably isn't waiting in another survey. It's already on social, where consumers reveal what they think, feel and do through videos, comments and conversations, creating the world's largest focus group in plain sight. The challenge isn't collecting more data. It's knowing how to uncover the insights hidden inside it.

In this session, brought to you by dig, you'll discover how to turn social video into a competitive research advantage by mapping customer journeys, uncovering unmet needs and emerging opportunities, mining comments for deeper consumer insight and identifying the communities shaping your category. You'll see how these insights can strengthen product innovation, marketing strategy and consumer research.

Presenter:

Mya Achidov’s circular headshot on a dark grey backdrop.Mya Achidov, Product and Content Marketing Lead at dig

Mya Achidov leads product and content marketing at dig, the video-first social intelligence platform helping the world’s leading brands uncover authentic audience reactions from social at scale, in real time. With more than 15 years of experience across leading technology companies including eToro, Simply and Sisense, Mya specializes in turning deep audience understanding into marketing strategies and content that drive measurable business impact. She holds a master’s degree in consumer behavior from the University of Amsterdam and brings a unique perspective at the intersection of consumer psychology, social intelligence and content strategy.