What we've learned building in this space

September 24, 2026, at 2 p.m. ET/7 p.m. U.K.Orange rectangular button with “Register Now” written in all caps and white text.

EyeSee’s logo – A bright pinkish-red colored oval with the company name written in sentence case, white text in the middle.EyeSee has spent years developing a successful AI-powered packaging research solution.

Now, as we move toward making more of that experience genuinely DIY, we are confronting a different set of questions: What can safely be handed over to users? Where do guardrails matter most? And how do you simplify research without oversimplifying the decisions behind it?

In this session, Marija Djordjevic and Iva Tasovac will share what EyeSee is learning while evolving PackSee.AI toward a more self-service model. Rather than presenting DIY as simply faster or cheaper research, the session will explore the practical trade-offs involved in making sophisticated research easier to run independently, while protecting the rigor, context and interpretation that make the outputs useful.

Key takeaways:

  1. Understand what makes a research solution genuinely suitable for DIY.
  2. Recognize the most common risks when expert-led workflows become self-service.
  3. Learn where automation and guardrails can replace complexity without weakening methodology.
  4. See how EyeSee is evolving PackSee.AI from an expert-supported solution toward a more DIY experience.
  5. Identify when DIY research is enough and when expert involvement still adds value.

Presenters:

Marija Djordjevic’s circular headshot on a white background.
Marija Djordjevic, Product Portfolio Director, EyeSee

Marija Djordjevic is a senior product and portfolio leader with around 20 years of experience across market research and telecommunications. Her career has combined research, product development, portfolio management and business strategy. At EyeSee, she brings that broader strategic perspective to the development of the company’s research portfolio, helping shape how new solutions are built, positioned and expanded to meet changing client needs.
Iva Tasovac’s circular headshot on a white background.
Iva Tasovac, Research Capability Director, EyeSee

Iva Tasovac has built her career in market research and now works at EyeSee on the practical development and delivery of its research solutions. Her experience spans project management and client-facing research, with a strong focus on how new methodologies work in real use. In this session, she brings the hands-on perspective from working closely with EyeSee’s predictive and DIY development, including the workflows, usability and practical considerations involved in putting these tools into clients’ hands.