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Total: 6577

  1. article

    Five generative AI trends on CMOs’ minds today

    CMOs expressed a number of AI-related thoughts at the 2024 Consumer Electronics Show, including privacy challenges with large language models, authenticity in AI-generated content and the potential for hyper-personalization in advertising.

  2. article

    When using LinkedIn, focus on quality content and engagement

    LinkedIn has become a tool professionals can and should use to stay up to date and involved within their industry. Many professionals however struggle with what to post to remain relevant within the LinkedIn space. Henke explains how treating LinkedIn as a social media platform benefits the quality of your content and engagement.

  3. article

    Marketers get a grip on the new normal

    In 2020, marketers have been challenged to respond to rapidly evolving crises. In this article, Roben Allong and Jay Zaltzman share how marketers can get a G.R.I.P. (growth, recovery, innovation, pivot) and effectively move forward.

  4. article

    The impact of COVID-19 on women in tech

    A study looks at how the COVID-19 pandemic has changed the lives of women in the technology industry.

  5. article

    Does your business rely on CATI? Prepare for GDPR

    The author shares quick tips for marketing researchers using computer-assisted telephone interviewing under the EU’s General Data Protection Regulation.

  6. article

    Queue Bits: Travelers rely on reviews for travel planning but few post them

    Marketing research and insights news and information. This issue's keywords: travel reviews; DIY projects; content marketing; car shoppers; social networking apps

  7. article

    Americans to spend more on spooky traditions

    Editor’s note: The complete NRF 2014 Halloween Consumer Spending survey can be accessed here. Ready … set … scare! According to National Retail Federation’s (NRF) Halloween Consumer Spending Survey conducted by Prosper Insights & Analytics shows that more Americans than ...

  8. article

    Recruiting for focus groups on colorectal cancer required a creatitve approach

    Recruitment and execution of focus groups has become a major challenge for marketing and research firms in recent years. Research firms are forced to develop new and innovative ways to reach out to the general population. This article presents a case to provide some guidance to overcoming these challenges.

  9. article

    Respondents share their thoughts on participating in online bulletin board research

    As a method for conducting qualitative research, online bulletin boards continue to grow in popularity. This article discusses how participants feel about this new approach to giving qualitative feedback, including convenience and discussion quality.

  10. article

    Reaching IT decision makers on the Web

    Using a project for an Internet management software developer as an example, this article examines the Internet as a research tool.

  11. article

    Growing market segment focuses on health and sustainability

    Examines the lifestyles and other facets of a consumer segment called LOHAS (lifestyles of health and sustainability), as explained by The Natural Marketing Institute.

  12. article

    Small budget? Save money on qualitative research

    Editor's note: This article appeared in the April 23, 2008, edition of Quirk's e-newsletter. The current economy is generating financial challenges for most businesses, and many companies have been forced to reduce budgets - including the marketing research budget. But a slowing economy doesn't make market research less important. As a matter of fact, a challenging economy means companies will strive to minimize risk and gain more impact from their marketing efforts. Kevin Kimbell of San Francisco research firm TKG Consulting offers advice on how to meet research objectives with less money. The following are some suggestions that can save money without impacting overall research strategy: Combine complementary objectives into a single study Take advantage of opportunities to address multiple research questions in a single qualitative research study, especially when the research objectives are complementary, but be careful not to pack too much into a single discussion. If the moderator is forced to quickly move from topic to topic, the client probably won't get the rich learning they are looking for. Consider using mini groups Mini groups are shorter (usually 90 minutes) and smaller (four to six respondents), allowing the moderator to explore complex topics while maintaining a group dynamic. Three mini groups can be conducted in one day while two is usually the limit with traditional groups. When considering mini groups, always compare the cost of conducting more focus groups in less time and the cost of conducting fewer focus groups over a longer period of time to insure that the plan is maximizing research dollars. Only pay for the report you really need Full reports are often too time-consuming to generate when companies need to move quickly and can be expensive for the client. Consider a summary or topline report, which are presented in shorter forms that are faster to read and can be prepared more quickly. Typically, a summary or topline report can be delivered in about a week or less after a project's last focus group and can save the client money. Choose locations carefully By selecting the right cities you can save as much as 10 to 15 percent off of project costs. Many cities are more expensive than others. Of course, the most important consideration is choosing locations that represent the desired consumer, but that usually leaves a range of city options with a range of costs. Minimize travel costs Selecting the right location can also impact travel costs. It is important to understand the cost of flying, hotels, transportation and dining. A two-night project in Manhattan will cost far more than the same project in the Chicago suburbs. Remote is also an option for reducing travel costs. " Tips for controlling qualitative research costs ," Kevin Kimbell