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Total: 6577

  1. article

    Trade Talk: Readers share insights on difference-making marketing research methods, practices

    Quirk's Editor Joseph Rydholm discusses the annual Corporate Research Report, touching on several comments gathered from the open-ended question portion of the survey.

  2. article

    Contact lens manufacturer Wesley-Jessen focuses on customer opinion with ongoing research

    As part of its total quality management effort, Wessley-Jessen used a range of research strategies to help improve the company’s performance. It held focus groups with opticians, optometrists and ophthalmologists to determine the service attributes to measure in a mailed survey to its customers. The company then mailed surveys to an extensive customer base. By applying quadrant analysis to the quantitative results, the company was able to determine which areas to concentrate on in its total quality management process. The company also sought input from its own employees.

  3. article

    Interactive response systems ease research on controversial subjects

    Working with focus groups on controversial or complex subjects can be challenging for any researcher. This article discusses how interactive response can help in such focus groups.

  4. article

    Managing the impact of personnel on international research projects

    How to manage the effects of personnel changes and other research company-based factors on an international research project.

  5. article

    Trade Talk: A cooperative effort on cooperation

    A recap of an important conference on the topic of declining rates of respondent cooperation.

  6. article

    Unusual research applications: branding babies on Bravo

    I was watching the premier of a new series on Bravo called Pregnant In Heels, which follows the business of maternity concierge Rosie Pope as she guides Manhattan moms-to-be into motherhood. The first episode focused on the Jacobs family, a ...

  7. article

    How to stop leaving ROI on the table

    Most ads miss the mark and are often not recognized by viewers. To fix this, teams must create ads that connect with audiences emotionally and that have a clear message.

  8. article

    Will inflation put a damper on American holiday shopping?

    In 2022, American consumers make changes to spending habits for Black Friday and beyond.

  9. article

    A new approach to insights on doctor/patient relationships

    Audio-recorded conversations inform efforts to maximize outcomes for patients with major depression disorder.

  10. article

    Survey duration and the impact on completion rates among young respondents

    The authors discuss how survey researchers can align the tolerance of Gen Z and Millennials against the time demands of the market research industry.

  11. article

    Why haven’t more companies jumped on board with emotional experiences?

    How marketing researchers can help businesses build loyalty and deliver better business outcomes.

  12. article

    Even big data giants rely on traditional marketing research

    What role does traditional marketing research have as big data gets even bigger?