Quirk's

Search

Search Quirk's

Results for “One On One”

Total: 6577

  1. article

    Trade Talk: Books offer some new thinking on brands

    Quirk's Editor Joseph Rydholm reviews three brand-related books.

  2. article

    Rising oncology medication costs and the impact on patients

    The author looks at new research that highlights the societal implications of high-priced cancer drugs.

  3. article

    In an market research online community (MROC) on the Affordable Care Act, participants and researchers alike learned from the group

    The authors use an example of a market research online community (MROC) of uninsured consumers shopping for health insurance to explore the types of immediate and longitudinal insights MROCs can generate.

  4. article

    Research leads Nebraska health network to focus on speed of service in its ads

    University Medical Associates used focus groups to guide its new "15-minute, no-wait commitment" campaign for radio and print.

  5. article

    Trade Talk: Two books deliver complementary takes on qualitative

    The author reviews two books from Paramount Press that offer two different approaches qualitative research.

  6. article

    Take these steps to build your research on a solid foundation

    Beyond getting the right sample, researchers conducting online surveys face a host of obstacles, from harder-to-reach consumers to the speeders and cheaters who lurk among the pool of willing respondents. Here are 10 topics to cover with your sample provider to help improve your odds.

  7. article

    What is the impact of survey design on respondent engagement?

    When researchers effectively use the many facets of survey design at their disposal, they make great strides toward enhancing the respondent’s experience and the quality of the data they provide.

  8. article

    Fake reviews point up dangers of relying on social media data

    There has been a lot of emphasis in the marketing research industry recently about mining social media and other Web sites and combining the data with text analytics in order to get a true understanding of consumers’ views. Many in the ...

  9. article

    Change in the research industry? Bring it on.

    Editor’s note: Michelle Finzel is vice president, full-service research, at Maryland Marketing Source Inc., a Randallstown, Md., research firm. The market research industry is, and has been, changing. These changes have been a long time coming, too. Are these changes ...

  10. article

    Problems and solutions - which make their mark on your company?

    There is always chatter in the research realm regarding how – and which – snafus in the customer experience will result in the dreaded negative word-of-mouth. It’s something every company has to be concerned with because, let’s face it: Accidents ...

  11. article

    Suspects, Prospects and Clients: Is your firm focused on the right target?

    Many businesses focus too much effort and energy on gaining new business and fail to see the value in nurturing current client relationships. This article offers eight ways companies can improve their relationship with existing clients.

  12. article

    How to do focus groups using Google+ Hangouts On Air

    An overview of the pros, cons and best practices associated with conducting focus groups Using Google+ Hangouts On Air.