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Results for “One On One”

Total: 6576

  1. article

    Ads should focus less on features and more on consumers’ core needs and emotions

    Consumers have basic drives and needs that they want to have satisfied and marketers would do well to focus their advertising on showing how their products and services meet those drives and needs.

  2. article

    Data Use: The insidious top-box and its effects on measuring line share

    The popular top-box measure has serious flaws because it can mislead marketers with data that may be statistically significant but answers an irrelevant business question. Instead of relying on top-box, the author argues for choice experiments, which more accurately differentiate among similar concepts, more effectively measure cannibalization and make it easier to assess the overall impact of line extensions on a business.

  3. article

    By the Numbers: Question structure and its impact on total unaided advertising awareness

    Question structure can have a big impact on the answers obtained when querying respondents about their awareness of advertising and products. The author presents some ways to make sure you are accurately measuring what you want to measure.

  4. article

    Trade Talk: Book offers the A to Z on B2B

    This column features a book review of Business-to-Business Marketing.

  5. article

    Trade Talk: Q Report survey respondents speak up on vendor communication

    Quirk's Editor Joseph Rydholm takes a look at some of the verbatims from the 2018 Q Report survey.

  6. article

    How small ‘nudges’ can have a big effect on shoppers

    Scott Young explores applying behavioral economics to influence shoppers’ behavior.

  7. article

    Many Americans admit to opening store credit cards on a whim

    I’m sure the same scenario has happened to you: You’re in the checkout line at a big-box retailer and the clerk asks you, “Would you like to save 10 percent today by opening a credit card account with us?” I ...

  8. article

    Qualitatively Speaking: Are you spending too much time on your focus groups?

    Qualitative research studies should not have to consume your time in order to produce useful outcomes. This article offers guidelines to make better use of time allocated to qualitative research.

  9. article

    Trade Talk: How about some light fall reading on focus groups, spending habits and on-line databases?

    Quirk's Editor Joseph Rydholm reviews four books: The Handbook for Focus Group Research; The Official Guide to Household Spending; The Official Guide to American Incomes; and The Art of Being Well Informed.

  10. article

    Big Pharma, the new economy and its effect on marketing research

    Along with an overview of the pharmaceutical industry’s current woes, the author explores how researchers should react to the changing marketplace.

  11. article

    How to manage your career and not just focus on “looking for a job”

    Today’s work environment is so competitive that you always need to be thinking ahead and be aware of the business as a whole rather than focused on what you are doing or even on your department.

  12. article

    Fidgets go viral: Social media puts the product cycle on fast-forward

    The author looks at how social media has shaken up the traditional product cycle, using the popularity of fidget toys as an example.