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  1. glossary

    Intelligent Data Entry

    The logical checking of information being entered into a data entry device by that machine or one connected to it. Intelligent data entry refers to the use of automated systems and software to streamline and enhance the accuracy of entering data collected from surveys, interviews or other research instruments. It often incorporates logic checks, pattern recognition and error correction features. What are the key aspects of intelligent data entry in marketing research? Reduces manual data entry and human error. Includes validation rules and automatic skip logic. Can detect inconsistent or illogical responses. May involve OCR (optical character recognition) or AI-based tools. Speeds up data processing and increases reliability. Why is intelligent data entry important in market research? It ensures cleaner, more accurate data from the outset, which improves the quality of analysis and insights. It also shortens project timelines and reduces costs by minimizing the need for post-collection data cleaning. Who relies on intelligent data in marketing research? Data processing teams. Survey platform providers. Quantitative researchers. Market research operations managers. Fieldwork agencies conducting large-scale studies. How do market researchers use intelligent data entry? Researchers implement intelligent data entry systems to validate responses in real time, automate coding of open ends, reduce entry errors and seamlessly integrate data into analysis tools. It supports faster, more dependable research execution.

  2. article

    Historian to market research: Q&A with the winner of the 2023 Researcher or the Year (end-client) Award

    Erika TenEyck is the winner of the 2023 Researcher of the Year (end-client) Award. This award recognizes one client-side researcher who is a proven game-changer for the marketing research industry.

  3. article

    By the Numbers: Time to lighten that marketing research technology tool belt?

    Jitesh Marlecha outlines how to approach evaluating your current data-gathering and analysis systems and transitioning to new ones.

  4. article

    Could advancing technology eliminate variable supply costs?

    Editor’s note: Jake Wolff is managing director, The Americas, at market research firm Cint’s New York office. One of my favorite parts of the insights world is the idea sharing culture we have created. Whether it be through blogs, LinkedIn, ...

  5. article

    A day in the life of a working woman

    Editor’s note: Tim P. McCarthy is chairman of WorkPlace Impact, a Mentor, Ohio, firm. BEEP, BEEP, BEEP… One eye opens and the massive red numbers stare back at her, reading 6:00 a.m. A hand reaches out from underneath the warm ...

  6. article

    Conducting automotive research in India

    For international marketing researchers, there is really no such thing as a typical week. This article discusses one researcher’s experiences conducting car research in India.

  7. article

    The CRM paradox: Where's the customer in customer relationship management?

    Companies are realizing that retaining customers is as important as, if not more important than, acquiring new ones. Such market conditions have propelled customer relationship management (CRM) into the spotlight as a strategic imperative rather than merely a technological innovation. Yet it has been reported that as many as 70 percent of all CRM projects fail. This article discusses the high failure rate of CRM, including the CRM paradox and results of a case study analysis.

  8. article

    "His name doesn't ring a bell” and other job-reference disasters

    Don’t allow yourself to be surprised and sabotaged by an unfavorable reference. A simple reference check, such as one conducted by a professional agency, can tell you definitively whether a reference is providing a positive, professional response to inquiries made about you.

  9. article

    Use online surveys to increase the Web's communication potential

    The Web can be a great communication tool, but most corporate communication via the Web goes in only one direction - from the brand to the customer. This article discusses conducting online surveys, including objectives, reporting and developing an online customer panel.

  10. article

    How a lack of money turned me into an innovative researcher

    Ethnography, a DIY community and turning a survey into a virtual press conference were just some of ways one in-house research team overcame budget limitations to generate valuable insights.

  11. article

    A common sense approach to dialing costs

    This article discusses two methods of estimating the expected savings from eliminating non-working numbers from telephone-based research studies. One method estimates the average number of minutes in each hour that interviewers actually spend administering questionnaires. The second method assesses what the savings would be to develop a dialing rate per hour just for non-working numbers.

  12. article

    From media and advertising to co-founding a marketing research firm

    Owen Hanks, Measure Protocol, is the winner of the 2023 Researcher of the Year (supplier) Award. This award recognizes one supplier-side researcher who is a proven game-changer for the marketing research industry.