Q&A with 2023 Researcher of the Year (supplier) Award winner 

Editor’s Note: Owen Hanks, Measure Protocol, is the winner of the 2023 Researcher of the Year (supplier) Award, a category in the Marketing Research and Insight Excellence Awards. The award winners were announced during a virtual celebration on November 14, 2023. To learn more about the awards, visit https://www.quirksawards.com/ 

On November 14, 2023, Owen Hanks of Measure Protocol was awarded the Researcher of the Year (supplier) Award.  

Hanks spent the past 25 years leading high-growth technology businesses and building global teams. His background in media and advertising made him hyper-aware of how critical data and analytics are in making business decisions, plus growing challenges surrounding the consumer data value exchange.  

He co-founded Measure Protocol to solve problems within the market research technology space, including a critical need for trust, transparency and privacy.  

Hanks believes that privacy and respect are foundational for truly understanding consumer opinions and attitudes.  

Under Hanks’ leadership, Measure Protocol has developed proprietary technologies that capture data in a simple, ubiquitous and efficient way. This way of capturing data encourages more consumers to share data and allows brands, researchers and others to use the data to positively impact outcomes. 

Hanks answered some questions about his career and how he got to where he is today.  

What advice would you give to someone who is just starting out in marketing research?   

Just because we've done things the same way for the last 70 years doesn't mean we have to do it the same way for the next 70 years.  

What has been your favorite part of being a researcher?   

[The ability to] question everything and not be afraid to make mistakes.  

How did you get your start in the marketing research industry?  

I came from blockchain and advertising industries, as I wanted to solve the problem around ethical data. I co-founded the company to try and deliver what I thought was possible.