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Total: 6577

  1. article

    Feedback portals can engender customer goodwill, satisfaction

    If you make your most-engaged customers feel as though they are part of the very fabric of your business they will quickly become one of your most important strategic assets. Building and establishing an online feedback portal, which is explained here, can help create an ongoing dialog with these customers.

  2. article

    MR’s data innovation: working beyond the buzzwords

    Has MR’s data innovation become nothing more than a buzzword? Neil Seeman asks this question, breaking down the differences between new-generation data innovation and one click-away data and challenging market researchers to work in the data innovation space to create more opportunities for the industry.

  3. article

    Modeling health care ROI

    The process of modeling the return-on-investment of health care expenditures should involve looking at things from a human standpoint as well as a financial one, the authors argue.

  4. glossary

    Taste Tests

    A study in which research participants evaluate the taste of a food product. Tests are often conducted by having participants compare the taste of one product to that of similar products. Generally, packaging and product names are hidden from the participant in order to prevent bias. Taste tests in market research refer to controlled experiments where participants evaluate and compare the taste, flavor and sensory attributes of different products, such as food, beverages or consumer goods. These tests provide insights into consumer preferences, perceptions and potential product improvements. Who relies on taste tests as it pertains to market research? Food and beverage companies, consumer goods manufacturers, product developers and marketing teams rely on Taste tests. They use these tests to gather feedback on product formulations, identify flavor preferences and make informed decisions about product launches and improvements. Why should I care about taste tests, as it pertains to market research? Understanding Taste tests is important because they offer direct feedback from consumers about the sensory aspects of products. If you're involved in product development, marketing or research, Taste tests provide valuable insights that can guide your decisions and help you create products that align with consumer preferences. What is important about taste tests, as it pertains to market research? Taste tests provide objective data about consumer reactions to different sensory attributes, helping businesses tailor their products to meet market demands. They contribute to product innovation, quality improvement and enhancing customer satisfaction. By conducting Taste tests, companies can ensure that their products resonate with consumers' taste preferences and expectations.

  5. article

    When passion becomes purchase power: Measuring the fan economy

    Fandom is the connective tissue of culture. A recent study, “Fandom = Cultural Currency,” dives into why fandom isn’t just a cultural force – it’s an economic one, turning passion into participation and participation into purchase.

  6. article

    Tech-assisted intercepts help pave the road between traditional and emergent

    In today's digital world, traditional research methodologies known for their quality are being passed over in favor of speed, cost-savings and convenience. The author discusses one way to get the best of both worlds by blending new with old via tech-assisted intercept surveys.

  7. article

    From telephone to the Web

    While the Internet is not a research utopia, there are often cases where it is a methodologically better mode than the telephone. This article discusses one research team’s success using e-interviewing, including respondent group requirements, fielding requirements, transition to the Web and data quality.

  8. glossary

    Family

    As defined by the Bureau of the Census, two or more persons who are related by birth, marriage or adoption and who live together as one household. Families do not include one-person households or those having two or more unrelated individuals. Family refers to a group of individuals connected in one or more of a variety of ways. The Bureau of the Census defines a family as two or more persons related by birth, marriage or adoption and living together as one household. Families do not include one-person households or those having two or more unrelated individuals. In marketing research, family refers to a group of individuals connected by blood, marriage or adoption and living together as a single unit. This includes parents, children and other relatives sharing a household. Who relies on families? Marketing professionals, advertisers and product developers seek to learn how purchasing decisions are influenced within family units. These insights can lead to the creation of targeted campaigns and products that align with family needs and values. Why should I care about families? The family serves as a primary source of emotional and financial support in our society, thus impacting buying choices among all generations. Understanding the dynamics and relationships among family members enables marketing professionals to create relatable content and products that resonate on a personal level, thus fostering brand loyalty and long-term customer relationships.

  9. article

    The importance of race and socioeconomic status to LATAM sample

    A brand’s ability to understand race and socioeconomic status when conducting research in Latin America can be the difference between a marketing campaign that resonates and one that falls flat.

  10. article

    Goodbye CATI, hello mobile-first

    Editor’s note: David Shanker is CEO, the Americas, at research firm Lightspeed GMI, Warren, N.J. Rarely do U.S. government rulings impact the market research industry but one recent change defines the future of our industry. Since 2014, several industry associations ...

  11. article

    A remembrance of William “Jay” Wilson

    Editor’s note: Simon Chadwick is managing partner of Cambiar, a Durham, N.C., consulting firm. It is with extreme sadness that I must report the death of one of the market research industry’s most famous and beloved icons, William “Jay” Wilson. ...

  12. article

    IVR: How is it different from telephone interviewing?

    While traditional data collection methods such as mail and phone continue to be widely used, other data collection methods are growing in popularity. This article discusses one such method: interactive voice response.