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Total: 6577

  1. article

    What’s in your big data? Part 2: A path to profitable projects

    With the pressures facing market research organizations, all projects must be as profitable as possible. But as many market research organizations deliver work, project management gaps can slowly eat into profits. (One curious company found and fixed enough gaps to ...

  2. article

    Surveys help settle trade dress infringement case

    Consumer surveys can be effective marketing tools, but when used in a courtroom setting, they can be effective legal tools too. Random intercept surveys can be used in trademark cases, like one between Kmart and LeSportsac Inc., to determine consumer perceptions.

  3. article

    Curiosity is Your Biggest Competitive Advantage

    Curiosity has been recognized as a critical driver for learning, understanding, problem solving and innovating across all societal contexts ranging from child development, scientific discovery and into the commercial realm. Is it one of your competitive advantages?

  4. article

    Money talks: Should research respondents receive cash incentives?

    Editor’s note: Mark Hughes is the Manager, Global Payment Solutions at global payments provider hyperWALLET Systems Inc., Vancouver, Canada. It goes without saying that researchers encounter many problems during the research process. One of their biggest frustrations? Finding people willing ...

  5. article

    Kroger's QueVision fuses data points to shorten checkout lines

    As reported by RetailWire’s Bernice Hurst, the top retail innovation in InformationWeek’s Elite 100 recently went to Kroger Co.’s QueVision system, which is designed to ensure that customers never have more than one person in line ahead of them. Now ...

  6. article

    Survey says: My kids are getting ripped off

    I don’t recall when my parents handed me my first allowance (it was so long ago, there may have been buffalo nickels involved) but with our daughters seemingly at the right ages (one’s a third-grader, the other a kindergartner) to ...

  7. article

    Data Use: To progress you must first regress

    This article discusses the advantages of using regression analysis to analyze data. It distinguishes this technique from analysis of variance and goodness of fit, which also strive to determine the relevance of one measure to another.

  8. article

    The Missouri Lottery tests new games with focus groups

    The Missouri Lottery and research firm Market Directions tested new potential lottery games and monitored public attitudes toward the lottery in general by conducting numerous quantitative and qualitative studies. This article describes one focus group research effort aimed at choosing games for a particular year. Participants from several locations in the state were asked to "shop" among 15 mock-ups for $30 worth of tickets.

  9. article

    Data Use: Controlling non-response bias and item non-response bias using CATI techniques

    This article describes how computer-assisted telephone interviewing (CATI) techniques can help reduce non-response bias and item non-response bias in survey research. The author presents mixed-mode surveying, which combines telephone and mail surveys, as one approach to controlling and measuring non-response bias.

  10. article

    Qualitatively Speaking: In defense of qualitative participants

    Focus groups aren't perfect, but the author argues that those who blame the respondents for focus group problems are missing the point. It's up to the moderator to set up a safe environment, one in which participants feel free to express the kinds of feelings that lead to valuable insights.

  11. article

    Achieve satisfaction through customer experience management

    Customer experience management (CEM) views the customer as a whole series of interactions across a variety of channels. CEM incorporates customer satisfaction and customer experience measurements, as well as customer relationship management, into one complete view of the customer across channels.

  12. article

    Research lays foundation for hospital’s non-traditional ad campaign

    Akron Children’s Hospital used telephone research and focus groups to determine the most effective messages to communicate in a new ad campaign. The hospital’s clinical excellence in high-acuity service areas was chosen as one of the attributes to promote.