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Total: 6578
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A method for finding 'virgin' respondents
The researchers used a sample of their mailed survey respondents to a “Get Paid for Your Opinions” direct mail effort to explore the makeup of study recruits. Participants responded to a questionnaire through phone or mailed responses. This study is one of the first to combine information about lifetime experience in focus groups with reasons for wanting to participate in them, as well as demographic data.
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Five tips for designing a focus group screening questionnaire
Creating a well-written screening questionnaire results in the best focus group possible for a marketing research project. This article will cover what a focus group screening questionnaire is, what must be done before beginning the questionnaire and the five tips that should be considered when designing one.
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Validating overnight sampling with an online research panel
Some researchers have wondered if the rapid pace at which online surveys can be completed has introduced some of the same problems associated with overnight phone studies. The authors argue for the use of replicate sampling, which divides the sample frame into mini-samples, which researchers work one at a time to prevent a certain type of consumer from being disproportionately represented in the final data set.
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Sponsored Content: 11 Easy Ways to Improve Your Survey Response Rates
You can learn a lot from your customers and employees - if you can get them to fill out your survey. Surveys are a powerful and cost-effective way to not only gather information, but also identify and diagnose problems as well as uncover any new and emerging opportunities. However, one of the biggest challenges that many companies face in conducting surveys is getting enough people to take their survey (i.e. getting a high enough response rate) to ensure that their survey results are accurate. While there is no single, silver bullet for improving response rates, there are some easy steps that companies can take that, when combined, will help them improve their survey response rates. This white paper from Allegiance discusses what those steps are.
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Extensive data analysis keeps a Michigan health care provider competitive
St. Joseph’s Health Network used the Baxter Healthcare Corp.'s Market Model software package, which integrates internal and external databases to generate market projections of area and hospital admissions-in conjunction with other data sources, to perform strategic planning tasks, monitor the strength of existing care programs and analyze the potential of new ones.
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Cable companies must listen to customers if they hope to survive in a rapidly changing market
With increasing competition, cable companies must be more proactive and dynamic to be successful. Customer loyalty is key to success. This article discusses how cable companies must act regarding customer loyalty. In addition to noting the information cable companies need to obtain, this article provides a case study that shows how one cable system used an innovative application of conjoint analysis in its research.
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What'cha Drinkin'? an interview with Karen Morgan, President, Morgan Search International
Karen Morgan, President, Morgan Search International, joins Dan Quirk to discuss how the MR industry can add more women and people of color to the executive ranks. Those efforts need to come from the top, she says, and also require expanded efforts to recruit college students to pursue research degrees. She’s turned to knitting and sewing to relax during the pandemic and she models one of her creations during the interview!
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Designing screening questionnaires to minimize dishonest answers
The screening process for participants builds the foundation for reliable and valid data collection. This article describes how screening questionnaires should be designed to maximize the likelihood of obtaining honest answers from respondents to various selection criteria questions. Examples presented include the addition of a "dummy" termination question, the use of dummy variables or categories, and/or the use of an open-ended question instead of a closed-ended one.
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Projective technique aims to uncover consumer attitudes
Commercial anthropology is a qualitative technique applied in mini-focus groups or interviews. It involves respondents reacting to a depiction of a brand user by making projections about the user by outfitting that user with items the user would have. The selections stimulate discussion that provides inroads into a user's psyche and belief system. General Motors used this technique to uncover the underlying emotions that differentiated purchase of one specific brand of automobile from another in the "sporty" car market segment.
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Voxpopme Virtual Session: Insight Playbooks 2026: Research plays for the changing consumer
On March 25, 2026, speakers from Voxpopme discussed the competition between store brands and name brands in the CPG space. The two speakers discussed ways for name brand researchers to combat this issue, including through the use of insight playbooks.
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Toluna Virtual Session: Lifelike, emotive and rigorous: How we know synthetic personas really work
On January 29, 2026, during the Quirk’s Virtual – AI and Innovation series, Toluna shared an overview of synthetic personas and how they really worked and were created. Toluna’s EVP of innovation walked attendees through a series of examples to prove various aspects of Toluna Synthetic Personas.
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Rival Technologies Virtual Session: Making AI stick: A practical path to maturity, ROI and scalable insight impact
On January 29, 2026, a panel of researchers discussed how they are getting the most out of AI in a Quirk’s Virtual – AI and Innovation session. Lear how researchers from a popular gaming company and a large home building company are using AI for ROI and scalable insight impact.