Quirk’s GPT Disclaimer

Quirk's GPT uses Quirk's database of 12,000+ professionally vetted, edited and curated articles to answer your marketing research and insight questions. Quirk's GPT is trained on content you can trust with source materials linked and cited – but, like any AI system, it can make mistakes.

Sometimes Quirk’s GPT can generate responses that are inaccurate, outdated or misleading. This phenomenon – commonly referred to as “hallucination” – is a known limitation of current large language models. For instance, Quirk’s GPT might provide information that appears plausible but is factually incorrect, especially in cases where the topic or key words are ambiguous or the model has limited or outdated training data. It may also produce quotes or references that sound authoritative but are not based on real sources. We have made every attempt to prevent this from happening, but it is still plausible that it may occur.

We encourage users not to rely on Quirk’s GPT as a sole source of truth, especially for decisions involving high stakes or sensitive matters. When in doubt, cross-reference responses with trusted sources and review any citations or source materials linked at the end of the article for added context and verification.

We welcome your feedback. Please contact us at info@quirks.com with any thoughts or suggestions.