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With many businesses and consumers alike continuing to follow social distancing guidelines, more and more brands are opting for online research methods to gather insights and reach consumers. Online insight platforms enable companies to reach a wide variety of consumers quickly and accurately, and with so many people shifting shopping behavior due to altered business guidelines, online research has become a valuable way to study this new consumer.
The following insight platforms utilize a variety of tools to meet your research needs, whether you’re looking to conduct virtual focus groups and IHUTs or trying to better know your consumers through data collection and analysis.
20 l 20 Research
Founded 1986 | 164 employees
Isaac Rogers, CEO
20|20 is the leading expert and innovator in digital qualitative research. Over its 30+ year history, 20|20 has pioneered solutions and approaches that are used by researchers around the globe, including platforms to support online discussions, virtual focus groups and IDIs, digital diaries, mobile ethnographies and more. The company’s proprietary technologies are ideally suited for a variety of research objectives, from creative testing to product innovation, branding, path-to-purchase and more. A part of Schlesinger Group, 20|20’s unique combination of expertise, services and technology makes it easy to uncover the strategic insights and consumer stories that will create change and drive growth.
Phone 1-800-737-2020
www.2020research.com
Aha! Insights Technology
Founded 2012 | 12 employees
Ray Fischer, CEO
Aha! is the most strategic and comprehensive online insights technology platform in the marketplace. Architected by market researchers for market researchers, Aha! delivers the tools to create and deploy custom consumer and B2B research studies, uncovering and capturing rich in-the-moment emotions resulting in amazing insights. Aha!’s mobile- and video-friendly technology features both asynchronous and live activities, such as Aha! Live Conversations™, TruRotation™ concept testing, the projective Dynamic Canvas™ and social/collaborative tools to engage people where they live, work, shop and play. The skilled Aha! team also provides services including study design, project management, recruiting, moderating and consulting, plus hands-on training and tech support. You can do it yourself or we can do it for you.
Phone 1-313-312-0014
ahaonlineresearch.com
Brand Kinetics
Founded 1987 | 250+ employees
Michael Bylinkin and Michael Sack, Co-Founders
Online neuro-insights in real time with visual semiotics! We have visual prompts that are proven to stimulate 150 specific neuro-reactions in the brain. Validated in 56 countries and used successfully in 101. In our interviews, large or small projects can be conducted online anywhere, any time. In our deepest dive interview, the moderator is online with the respondent as they select from the full set of prompts. The moderator can directly question respondents about their unconscious System 1 responses as they happen. Connections that facilitate the translation from System 1 to System 2 are immediately provided during the interview. Please contact us at Michael.Sack@BrandKinetics.net and we will gladly share how complex color impacts neuro-response, including its links to Jungian archetypes.
Phone 1-513-712-0604
www.brandkinetics.net/consumer-insights
C&C Market Research
Founded 1992 | 500 employees
Thomas Morrison, Project Director
C&C Market Research is the complete answer to all of your data collection needs. For over 25 years our data collection specialists and field locations, coupled with our proprietary programming and data transmission capabilities; have ensured countless successful projects for all our clients. We are the largest privately owned and operated data collection company in the U.S. and have remained a leader in today’s marketplace through hard work, ingenuity and a dedication to quality. We understand the need to adapt and our online data collection capabilities have allowed us to continue successfully collecting the data needed to complete projects during these trying times. Each of our 38 facilities across the U.S. have localized databases that have been created through our F2F data collection over the years and can now be utilized for multiple types of online projects. Please call or e-mail us at bids@ccmar.com and we can help with your next project!
Phone 1-479-785-5637
www.ccmarketresearch.com
Civicom Marketing Research Services
Founded 2000 l 500+ employees
Rebecca West, Global President, Marketing Research Services Group
Civicom Marketing Research Services is leveraging its strength to offer an effective alternative solution to insights industry professionals without the risk of in-person meetings or travel. Civicom’s CyberFacility® solution enables you to conduct your research remotely, with moderators, clients and respondents all joining the interview or focus group from their own individual locations. CyberFacility® can help you protect the integrity of your online research as you transition to remote tools due to the health crisis. You no longer need to postpone or cancel any projects, keeping with our motto, “Your Project Success is Our Number One Priority.” Contact us at inquire@CivicomMRS.com.
Phone 1-203-413-2423
www.CivicomMRS.com
Confirmit
Founded 1996
Kyle Ferguson, CEO
Confirmit is the world’s leading vendor for market research, customer experience and employee engagement solutions. The Confirmit Horizons platform enables data collection, analysis, visualization and action management to empower businesses to make smarter decisions that drive business growth. Confirmit supports over 650 clients in more than 50 countries, including many of the world’s leading brands. Researchers use Confirmit’s powerful end-to-end capabilities to meet the ever-growing demands of their clients for greater insight. From advanced panel management to innovative digital solutions and world-class text analytics, Confirmit Horizons forms the backbone of MR agencies around the world.
Phone 1-800-864-5266
www.confirmit.com
Decision Analyst Inc.
Founded 1978 | 150 employees
Jerry W. Thomas, CEO
Decision Analyst started building its online research capabilities and systems in 1996. Since then, we have become a global leader in digital research systems by developing secure, scientifically valid, advanced software and systems. Decision Analyst offers both quantitative and qualitative online research, including traditional online surveys, large scale qualitative, virtual ethnographies, website or app usability, mobile surveys, video diaries and in-vehicle video. Decision Analyst’s researchers can recommend the qualitative or quantitative technique best suited to your research needs. Decision Analyst has over four decades of experience in marketing research and consulting and delivers highly analytical and decision-oriented insights.
Phone 1-817-640-6166
www.decisionanalyst.com/online
DigitalMR Ltd.
Founded 2010 | 15 employees
Sophia Papagregoriou
DigitalMR is a tech company with proprietary platforms for high accuracy social intelligence, listening247, and DIY private online communities, communities247. Specializing in the use of AI for insights and the integration of social, survey and sales data, DigitalMR’s main areas of research include automated text and image analytics, particularly high accuracy sentiment, semantic (topics) and emotions analysis in any language, as well as image theme captioning and logo detection. DigitalMR’s platforms were developed by researchers for researchers through years of focused research and development and can provide market research agency users with a distinct advantage over their competitors.
Phone +44 (0)20-3176-6800
www.digital-mr.com
Discuss.io
Founded 2012 | 34 employees
Simon Glass, CEO
Conduct interviews and research, test concepts and products and dive deeper into discussions. With Discuss.io, you can gather insights quickly, efficiently and as a team without combing through hours of video. Automatic transcription makes finding keywords a breeze. Organize and analyze the same question across interviews, save and bookmark key discussion points for quick reference later and flag moments like facial expressions. Collect thoughts from your team working remotely, immediately and automatically. Easily create clips of important moments and build a highlight reel that tells a story. Translation allows you to converse with people in over 17 different languages. Collect, categorize and analyze valuable conversation insights, share critical information with decision makers and make better business decisions to drive success. Contact us today at insights@discuss.io!
Phone 1-866-557-6716
discuss.io/insights
DISQO
Founded 2015 | 130+ employees
Armen Adjemian, CEO
DISQO is a consumer-first insights platform that delivers unprecedented data and analytics to the market research industry. The company powers insights professionals and marketers with automated solutions that drive consumer research and improve ad effectiveness. Today, DISQO delivers an accurate and complete view of the consumer via technology built on the foundation of the largest first-party research audience. By engaging consumers who choose to share their attitudes and behaviors, DISQO captures the highest quality opinion and behavior data, empowering its clients to make confident decisions. Founded in 2015, DISQO is headquartered in Los Angeles and has over 130 employees.
Phone 1-818-287-7633
www.DISQO.com
Explorer Research
Founded 2004 | 50 Employees
Marc Inkol, President
Explorer Research is a leading behavioral research company providing innovative online research solutions for over 15 years. Our online research approaches combine immersive environments with System 1 tools to measure emotional drivers of behavior. Explorer has immersive 3D online environments that can be used to measure reactions to packaging, planograms, POSM and store design using eye-tracking, facial coding and implicit testing techniques. Our immersive online research helps optimize digital touchpoints through testing in-situation on real websites, helping our clients to optimize digital advertising, promotion and hero images. CX and UX can be optimized via our online DecisionPATH Customer Journey service that identifies and optimizes important touchpoints along the customer journey. Email us today at info@explorerresearch.com to find out more about our immersive behavior-based online solutions.
Phone 1-855-251-5434
explorerresearch.com
GutCheck
Founded 2010 | 100 employees
Matt Warta, CEO
GutCheck is the global leader in agile market research. As an online research partner to leading consumer brands, we offer a wide variety of solutions mixing qualitative, quantitative and behavioral data to provide clients with actionable insights that help them meet strategic business objectives. Our full-service team of researchers work as an extension of your team, taking a consultative and personalized approach with the right blend of rigor, speed and human expertise to uncover valuable audience insights, helping you make more informed decisions quickly and with confidence. Contact us today to schedule a meeting with one of our research experts.
Phone 1-877-990-8111
www.gutcheckit.com
Hatchtank
Founded 2004
Shamsu Bhaidani, CEO
HatchTank is the next-generation platform! We have taken the best qualitative and quantitative research options and packaged them into a flexible, dynamic, results-oriented platform that works across multiple devices and operating systems. For participants, it’s like a social networking site – it allows familiarity and provides a comfortable space to share their thoughts and opinions. For researchers and administrators, it boasts a powerful, intuitive back end that makes getting and organizing the data necessary an easy task. You can connect with us here to schedule a time to further discuss: hatchtank.youcanbook.me.
Phone 1-403-608-6880
www.hatchnewideas.com
InnovateMR
Founded 2014 | 110 employees
Lisa Wilding-Brown, Chief Research Officer
Designed with you in mind, the InnovateMR insights platform offers transparent sampling, project management and data quality solutions. The platform empowers researchers to take the reins, delivering Faster Answers™ without sacrificing quality. Featuring an intuitive, easy-to-use interface, the platform allows for complete project control from one centralized dashboard. The platform offers seamless integration with all survey authoring tools and supports multi-vendor sample blending. Access Innovate’s deeply profiled respondents or employ our quota management and industry-leading data quality tools across all of your sample sources. Doing it yourself doesn’t mean doing it alone – Innovate’s 24/7 support team offers unparalleled customer support.
Phone 1-888-229-6664
www.InnovateMR.com
KL Communications
Founded 1996
Kevin Lonnie, President and CEO
KLC is a collaborative research agency specializing in online communities and co-creation. By connecting your brand with your customers, an online community from KLC lets you uncover insights that drive innovation using our suite of collaborative research tools. Through CrowdWeaving™, our proprietary solution, you can uniquely co-create with your ideal customers to inspire and inform your next innovation. With more than 24 years of online community and co-creation expertise, KLC can help you truly innovate your brand through customer insights and inspiration. Full and flexible service models are available.
Phone 1-732-224-9991
www.klcommunications.com
Maru
Founded 2016 | 300 employees
Ged Parton, CEO
Maru is a technology and advisory services insight company. Our foundation is our self-serve technology ecosystem which has the broadest capability set in the market. Our clients can choose to self-serve in this platform directly to create, launch and analyze projects, or choose to utilize knowledgeable support from insights experts. Our advisory offer from Maru/Matchbox operates at the intersection of behavior and emotion. We are committed to providing emotional understanding, so our approaches capture how people feel, think and behave for a holistic System 1 and System 2 approach to informed decision-making. Actionable insight needs reliable and valid data. Maru/Blue provides our clients with access to known respondents often with deep longitudinal histories through our own panels of respondents and with an international quality guarantee. Maru/Blue also uses the group technology ecosystem.
Plaza Research
Founded 1982 | 150 employees
Laura Kibala, VP of Operations
Founded in 1982, Plaza Research has long since been regarded as the nation’s premier network of focus group facilities. Plaza Research is the beginning and end point for all your focus group needs whether it be in person – or now remote! We offer multi-city project coordination, competitive pricing, excellent customer service, innovative recruiting procedures and several virtual focus group platforms for all of your research needs, whether it’s consumer, B2B or health care. Through the use of our nationwide database, we can also provide project coordination and recruitment in markets where Plaza Research is not physically located. Contact Laura at Lkibala@plazaresearch.com or at our general bid e-mail: bid@plazaresearch.com today!
Phone 1-201-265-7500
www.plazaresearch.com
SurveyMonkey
Founded in 1999 | 1,300+ employees
Zander Lurie, CEO
SurveyMonkey Market Research Solutions make it easy for anyone – from insights professionals to marketers – to collect quality data from their target audience, fast. Our global online panel includes powerful targeting so you can reach consumers or professionals and get results in minutes instead of months. Our on-demand research solutions include flexible surveys that allow you to design your own market research, Expert Solutions for concept and creative testing that generate AI-powered insights and presentation-ready reports for you, as well as light research services that help you scale your research program. By offering a range of market research solutions, we provide everything you need to conduct quality research, make better decisions and save time and money. Contact us to learn more or to get a demo of our solutions.
marketresearch@surveymonkey.com
www.surveymonkey.com/market-research
Symmetric, A Decision Analyst Company
Founded 2016 | 150+ employees
Jason Thomas, President
Symmetric provides sampling services to companies that place a very high value on representative samples, scientific sampling methods and advanced fraud-detection systems. Our online panels are carefully balanced, continually refreshed and systematically cleaned via high-tech and low-tech methods. Non-responders, speedsters and cheaters are continually purged. Symmetric provides sample for both qualitative (focus groups, depths interviews, ethnographies, etc.) and quantitative projects. Our American Consumer Opinion® worldwide panel consists of over 7 million consumers. Symmetric also operates five B2B worldwide online panels for physicians, contractors, medical professionals and executives. Additional services include programming, hosting, online communities, tabulation, coding and IHUT mailing.
Phone 1-817-649-5243
www.symmetricsampling.com
Toluna
Founded 2000 | 1,400 employees
Frédéric-Charles Petit, CEO
Toluna provides consumer insights designed to empower success in today’s on-demand, global economy. Powered by the perfect fusion of technology, expertise and the largest global community of influencers at the ready, Toluna delivers rich, reliable, real-time insights to individuals and companies of all sizes. Our automated consumer insights platform, TolunaInsights™ underpins everything we do. Clients can access the platform directly, leverage Toluna’s managed services or create fully customized digital consumer insights programs via our engineered services. TolunaInsights was built to complement QuickSurveys, Toluna’s on-demand platform designed for quick-turn, automated research.
Phone 1-203-834-8585
www.tolunacorporate.com
VisionsLive
Founded 2008 | 15 employees
Jon Tyson, Operations Director
VisionsLive is a global leader in online qualitative research tools and a one-stop-shop for focus groups, IDIs, ad and concept testing, creative refinement, co-creation and new product development. From provision of all online qualitative tools translated into over 32 languages through to full-service, VisionsLive allows you to run your projects across the globe. Our online focus groups and IDIs are best-in-class and our next-gen bulletin boards are the most feature-complete on the market, having been designed from the ground up for contemporary online qualitative research. Our development roadmap is our clients’ narrative punctuated with programming and developer skills, providing the very best tools you will find available with a first-rate user experience and 24-hour international support. We can help select a digital methodology and approach for your research and offer high quality respondents, specialist moderators and project management services.