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The market research salary and compensation survey was conducted online from June 5 to June 23, 2017 among Quirk’s subscribers. In total we received 2,637 responses. We received 858 usable surveys from client-side researchers (corporate market research) and 1,422 usable surveys from provider-side researchers (market research company employees). An interval (margin of error) of 1.9 at the 95 percent confidence level was achieved. (Not all respondents answered all questions.)

 

 

For a complete survey results follow the link below:
Market research salaries by job title

Director of marketing salary by:


Industry


Count
Base
Bonus
Div.*
Other*
Total
Advertising/Public Relations  
  
  
  
  
  
Agriculture











Automotive











Banking/Financial











Building Materials/Products











Computer Hardware/Software











Construction/Housing











Consulting











Consumer Goods











Education











Entertainment











Food/Beverage











Government











Health Care/Pharmaceuticals
1
$141,000
$29,000
$0
$0
$170,000
Hospitality (hotels, etc.)











Insurance











Manufacturing
2
$80,000
$27,500
$15,000
$7,500
$130,000
Media/Publishing/Information











Non-Profits











Retail











Technology/IT/Web
2
$133,500
$16,000
$15,000
$500
$165,000
Telecommunications











Transportation











Travel











Utilities/Energy











Other
1
$98,000
$15,000
$0
$0
$113,000
Mean
6
$111,000
$21,833
$10,000
$2,667
$145,500













Region in which located


Count
Base
Bonus
Div.*
Other*
Total
North East (CT, MA, ME, NH, RI, VT)











Mid Atlantic (NJ, NY, PA)
1
$160,000
$25,000
$0
$0
$185,000
East North Central (IL, IN, MI, OH, WI)
2
$70,500
$29,500
$15,000
$7,500
$122,500
West N. Central (IA, KS, MN, MO, NE, ND, SD)











S. Atlantic (DC, DE, FL, GA, MD, NC, SC, VA, WV)
1
$100,000
$0
$0
$0
$100,000
East South Central (AL, KY, MS, TN)











West South Central (AR, LA, OK, TX)











Mountain (AZ, CO, ID, MT, NM, NV, UT, WY)











Pacific Coast (AK, CA, HI, OR, WA)
1
$167,000
$32,000
$30,000
$1,000
$230,000
Canada











Mexico











Central and South America











Eastern Europe











Western Europe
1
$98,000
$15,000
$0
$0
$113,000
Asia











Middle East











Africa











Australia/New Zealand











Mean
6
$111,000
$21,833
$10,000
$2,667
$145,500













Annual revenue/sales of organization


Count
Base
Bonus
Div.*
Other*
Total
< $1 Million US dollars











$1M - $3M











$3M - $6M











$6M - $10M











$10M - $50M











$50M - $100M











$100M - $300M
2
$99,000
$7,500
$0
$0
$106,500
$300M - $500M
1
$160,000
$25,000
$0
$0
$185,000
$500M - $1 Billion











>$1 Billion US dollars
3
$102,667
$30,333
$20,000
$5,333
$158,333
Mean
6
$111,000
$21,833
$10,000
$2,667
$145,500













Number of full-time equivalent market researchers on staff


Count
Base
Bonus
Div.*
Other*
Total
0











1 - 2
1
$100,000
$0
$0
$0
$100,000
3 - 5
3
$100,333
$28,000
$10,000
$5,000
$143,333
6 - 10











11 - 15











16  - 25











>25
2
$132,500
$23,500
$15,000
$500
$171,500
Mean
6
$111,000
$21,833
$10,000
$2,667
$145,500













Number of years of experience in marketing research


Count
Base
Bonus
Div.*
Other*
Total
< 1 year











1 - 2











3 - 5
1
$100,000
$0
$0
$0
$100,000
6 - 10











11 - 15
2
$163,500
$28,500
$15,000
$500
$207,500
16  - 25
2
$119,500
$22,000
$0
$0
$141,500
>25
1
$0
$30,000
$30,000
$15,000
$75,000
Mean
6
$111,000
$21,833
$10,000
$2,667
$145,500













Years at current job


Count
Base
Bonus
Div.*
Other*
Total
< 1 year
1
$100,000
$0
$0
$0
$100,000
1 - 2











3 - 5
4
$117,000
$29,000
$15,000
$4,000
$165,000
6 - 10











11 - 15
1
$98,000
$15,000
$0
$0
$113,000
16  - 25











>25











Mean
6
$111,000
$21,833
$10,000
$2,667
$145,500













Number of employees supervised


Count
Base
Bonus
Div.*
Other*
Total
0 (None)
1
$0
$30,000
$30,000
$15,000
$75,000
1 - 2











3 - 5
3
$135,333
$25,333
$10,000
$333
$171,000
6 - 10
1
$100,000
$0
$0
$0
$100,000
> 10
1
$160,000
$25,000
$0
$0
$185,000
Mean
6
$111,000
$21,833
$10,000
$2,667
$145,500













Highest degree achieved


Count
Base
Bonus
Div.*
Other*
Total
High-school graduate











College graduate
2
$99,000
$7,500
$0
$0
$106,500
Masters program graduate
4
$117,000
$29,000
$15,000
$4,000
$165,000
Ph.D. graduate











Mean
6
$111,000
$21,833
$10,000
$2,667
$145,500













Gender


Count
Base
Bonus
Div.*
Other*
Total
Male
4
$102,000
$22,750
$15,000
$4,000
$143,750
Female
2
$129,000
$20,000
$0
$0
$149,000
Mean
6
$111,000
$21,833
$10,000
$2,667
$145,500













Age


Count
Base
Bonus
Div.*
Other*
Total
< 25











25 - 30











31 - 35
1
$100,000
$0
$0
$0
$100,000
36 - 45
3
$156,000
$28,667
$10,000
$333
$195,000
46 - 55
1
$98,000
$15,000
$0
$0
$113,000
56 - 65











66+
1
$0
$30,000
$30,000
$15,000
$75,000
Mean
6
$111,000
$21,833
$10,000
$2,667
$145,500


*Bonus was defined as bonus or commission for 2016 in US dollars.

*Dividends were defined as compensation in the form of dividends, stock options or profit sharing in US dollars for 2016.

*Other was defined as annual value of other compensation (company car, health club membership, mobile phone etc.) in US dollars.