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ArticleIs AI making JTBD more relevant than ever?Jennifer Axen|September 15, 2026
Article2026 The Quirk's Event New York Shared Presentation DocumentsQuirk's Staff|August 10, 2026
Article2026 The Quirk's Event London Shared Presentation DocumentsQuirk's Staff|May 18, 2026
Article2026 The Quirk's Event Chicago Shared Presentation DocumentsQuirk's Staff|April 24, 2026
Article2026 The Quirk's Event Dallas Shared Presentation DocumentsQuirk's Staff|March 23, 2026
ArticleUsing rating scales in segmentation studies: At least twice as bad as you thinkKeith Chrzan|January 1, 2026
ArticleData Use: Six things marketing researchers can do with random forest analysisKeith Chrzan|November 1, 2025
ArticleA refinement of the Kano methodCarl Jago|November 1, 2025
ArticleHow to create a research project style guideNancy Cox|September 1, 2025
Article2025 The Quirk's Event New York Shared Presentation DocumentsQuirk's Staff|August 4, 2025
ArticleHow to unleash the  power of segmentationKyle Rawn, Lindsay Roberts|July 1, 2025
Article2025 The Quirk's Event London Shared Presentation DocumentsQuirk's Staff|May 16, 2025
ArticleCommunicating with limited-English-proficiency patients in U.S. emergency roomsTom Donnelly, Tatiana Barakshina, Barbara Haimowitz, Kinshuk Sahni, Heaven Russell|May 1, 2025
Article2025 The Quirk's Event Chicago Shared Presentation DocumentsQuirk's Staff|April 11, 2025
Article2025 The Quirk's Event Los Angeles Shared Presentation DocumentsQuirk's Staff|March 11, 2025