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The market research salary and compensation survey was conducted online from June 5 to June 23, 2017 among Quirk’s subscribers. In total we received 2,637 responses. We received 858 usable surveys from client-side researchers (corporate market research) and 1,422 usable surveys from provider-side researchers (market research company employees). An interval (margin of error) of 1.9 at the 95 percent confidence level was achieved. (Not all respondents answered all questions.)

 

For a complete survey results follow the link below:
Market research salaries by job title

Owner/partner salary and compensation by:


Industry


Count
Base
Bonus
Div.*
Other*
Total
Advertising/Public Relations  8  $82,750  $8,500  $16,250  $26,625  $134,125
Agriculture











Automotive











Banking/Financial











Building Materials/Products











Computer Hardware/Software











Construction/Housing











Consulting
2
$162,500
$17,500
$0
$105,000
$285,000
Consumer Goods
2
$113,000
$35,000
$0
$0
$148,000
Education











Entertainment











Food/Beverage
1
$23,000
$0
$0
$0
$23,000
Government











Health Care/Pharmaceuticals
2
$240,000
$17,500
$0
$5,000
$262,500
Hospitality (hotels, etc.)











Insurance











Manufacturing











Media/Publishing/Information











Non-Profits











Retail











Technology/IT/Web
1
$140,000
$0
$10,000
$14,000
$164,000
Telecommunications











Transportation











Travel











Utilities/Energy











Other
2
$64,000
$6,000
$100,000
$0
$170,000
Mean
18
$110,222
$12,222
$18,889
$24,833
$166,167













Region in which located


Count
Base
Bonus
Div.*
Other*
Total
North East (CT, MA, ME, NH, RI, VT)











Mid Atlantic (NJ, NY, PA)
2
$62,500
$0
$0
$72,500
$135,000
East North Central (IL, IN, MI, OH, WI)
3
$215,000
$11,667
$0
$83,333
$310,000
West N. Central (IA, KS, MN, MO, NE, ND, SD)
5
$105,400
$27,600
$26,000
$2,400
$161,400
S. Atlantic (DC, DE, FL, GA, MD, NC, SC, VA, WV)











East South Central (AL, KY, MS, TN)
1
$70,000
$12,000
$0
$0
$82,000
West South Central (AR, LA, OK, TX)











Mountain (AZ, CO, ID, MT, NM, NV, UT, WY)











Pacific Coast (AK, CA, HI, OR, WA)
1
$140,000
$0
$0
$15,000
$155,000
Canada











Mexico











Central and South America











Eastern Europe
1
$50,000
$0
$0
$1,000
$51,000
Western Europe
3
$88,000
$11,667
$66,667
$3,333
$169,667
Asia











Middle East
1
$140,000
$0
$10,000
$14,000
$164,000
Africa
1
$23,000
$0
$0
$0
$23,000
Australia/New Zealand











Mean
18
$110,222
$12,222
$18,889
$24,833
$166,167













Annual revenue/sales of organization


Count
Base
Bonus
Div.*
Other*
Total
< $1 Million US dollars
9
$111,778
$7,222
$2,222
$41,111
$162,333
$1M - $3M
4
$111,250
$8,750
$2,500
$12,500
$135,000
$3M - $6M
2
$122,500
$35,000
$47,500
$1,000
$206,000
$6M - $10M
1
$90,000
$50,000
$15,000
$10,000
$165,000
$10M - $50M
2
$99,000
$0
$100,000
$7,500
$206,500
$50M - $100M











$100M - $300M











$300M - $500M











$500M - $1 Billion











>$1 Billion US dollars











Mean
18
$110,222
$12,222
$18,889
$24,833
$166,167













Number of full-time equivalent market researchers on staff


Count
Base
Bonus
Div.*
Other*
Total
0
4
$69,000
$3,000
$50,000
$6,250
$128,250
1 - 2
9
$131,778
$13,333
$12,222
$43,556
$200,889
3 - 5
1
$42,000
$18,000
$20,000
$0
$80,000
6 - 10











11 - 15
4
$120,000
$17,500
$2,500
$7,500
$147,500
16  - 25











>25











Mean
18
$110,222
$12,222
$18,889
$24,833
$166,167













Number of years of experience in marketing research


Count
Base
Bonus
Div.*
Other*
Total
< 1 year
1
$70,000
$12,000
$0
$0
$82,000
1 - 2











3 - 5
2
$81,500
$0
$5,000
$7,000
$93,500
6 - 10
3
$135,000
$35,000
$0
$11,667
$181,667
11 - 15
2
$29,000
$0
$100,000
$60,000
$189,000
16  - 25
5
$138,200
$0
$19,000
$8,600
$165,800
>25
5
$119,400
$20,600
$7,000
$47,000
$194,000
Mean
18
$110,222
$12,222
$18,889
$24,833
$166,167













Years at current job


Count
Base
Bonus
Div.*
Other*
Total
< 1 year











1 - 2
2
$237,500
$0
$0
$12,500
$250,000
3 - 5
2
$70,000
$0
$5,000
$67,000
$142,000
6 - 10
5
$100,200
$21,000
$59,000
$42,400
$222,600
11 - 15
3
$92,000
$15,667
$0
$3,333
$111,000
16  - 25
4
$115,000
$0
$0
$14,000
$129,000
>25
2
$66,000
$34,000
$17,500
$5,000
$122,500
Mean
18
$110,222
$12,222
$18,889
$24,833
$166,167













Number of employees supervised


Count
Base
Bonus
Div.*
Other*
Total
0 (None)
2
$113,000
$0
$0
$0
$113,000
1 - 2
3
$175,000
$11,667
$0
$110,000
$296,667
3 - 5
4
$84,250
$4,500
$5,000
$16,500
$110,250
6 - 10
2
$86,500
$35,000
$0
$0
$121,500
> 10
7
$103,286
$13,857
$45,714
$7,286
$170,143
Mean
18
$110,222
$12,222
$18,889
$24,833
$166,167













Highest degree achieved


Count
Base
Bonus
Div.*
Other*
Total
High-school graduate
1
$90,000
$50,000
$15,000
$10,000
$165,000
College graduate
9
$109,000
$3,333
$24,444
$22,222
$159,000
Masters program graduate
6
$128,000
$23,333
$1,667
$39,000
$192,000
Ph.D. graduate
2
$72,500
$0
$47,500
$1,500
$121,500
Mean
18
$110,222
$12,222
$18,889
$24,833
$166,167













Gender


Count
Base
Bonus
Div.*
Other*
Total
Male
14
$110,571
$15,714
$17,500
$28,929
$172,714
Female
4
$109,000
$0
$23,750
$10,500
$143,250
Mean
18
$110,222
$12,222
$18,889
$24,833
$166,167













Age


Count
Base
Bonus
Div.*
Other*
Total
< 25











25 - 30











31 - 35











36 - 45
3
$68,667
$0
$66,667
$8,333
$143,667
46 - 55
8
$88,875
$5,875
$13,125
$18,375
$126,250
56 - 65
4
$191,250
$38,750
$3,750
$55,000
$288,750
66+
3
$100,667
$6,000
$6,667
$18,333
$131,667
Mean
18
$110,222
$12,222
$18,889
$24,833
$166,167


*Bonus was defined as bonus or commission for 2016 in US dollars.

*Dividends were defined as compensation in the form of dividends, stock options or profit sharing in US dollars for 2016.

*Other was defined as annual value of other compensation (company car, health club membership, mobile phone etc.) in US dollars