Decision Analyst is a global marketing research and analytical consulting agency serving Fortune 1000 corporations, advertising agencies and management consulting firms. Custom research and analytical consulting are Decision Analyst’s foundational competencies. Decision Analyst is a leader in advanced analytics, mathematical modeling, simulation and optimization techniques.
Decision Analyst’s mission is to use its research and analytic technologies to help its clients make better decisions. Decision Analyst delivers a synergistic blend of market intelligence, qualitative explorations, survey-based research, analytics, modeling and simulation to help companies...
- Build stronger brands.
- Enhance customer experience.
- Boost advertising effectiveness.
- Improve package communication.
- Accelerate new product development.
- Improve product quality.
- Drive brand growth.
Our consultants strive to:
- Understand the key issues and business environment before proposing a research design.
- Develop creative approaches and optimize the use of resources.
- Execute the research with a complete focus on study objectives, quality assurance and on-time delivery.
- Analyze the data holistically and creatively.
- Ensure maximum benefit by providing relevant marketing recommendations.
Type of research we specialize in
- Advanced analytics, modeling, simulation.
- Advertising testing.
- Advertising tracking.
- Awareness, trial and usage (ATU).
- Brand consulting (brand health and strategic positioning).
- Customer experience optimization.
- IHUTs and central location product testing.
- Market segmentation.
- Marketing strategy optimization.
- New product concept testing.
- New product sales forecasting.
- Packaging design.
- Qualitative research and consulting.
- Shopping research and shopper insights.
- Path to purchase research.
- Customer satisfaction tracking.
- Win-loss research.
ISO/IEC 27001:2022 Certification
Decision Analyst is committed to the highest quality standards and maintains its certification to ISO/IEC 27001:2022, the international standard for information technology and information security management.
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