Editor's note: eye square discussed measuring social media ad success in their webinar on March 23, 2022. Duration: 36:24.

Nice ads are great, but successful ads are better. Traditional market research will produce ads that social media users will find just nice. But will they make a purchase? That is the fundamental question that marketers must answer. 

In this complimentary webinar, Jeff Bander presents eye square's one-of-a-kind Ad-to-Cart (A2C) Test Suite, which can help transform your ads from nice to successful. The webinar will show you how A2C works and what you can learn from live In Context testing of your ad’s performance on social media.

A2C is the only market research tool that integrates authentic, personalized social media environments – such as Facebook, Instagram, YouTube or TikTok – with leading e-commerce platforms like Amazon or Walmart. Shoppers’ decisions are measured and evaluated throughout the entire marketing funnel – from search results to product detail pages all the way through shopping cart/checkout.

Key takeaways: