Publishing Industry | Top Marketing Research Articles

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Total: 27

Article Cookie-free world? Build a first-party data strategy Elizabeth Brennan | December 6, 2021
Article Tom Quirk’s values shaped his life and his business Steve Quirk | July 1, 2020
Article Research shows medical publication 'listens' Quirk's Staff | June 1, 1987
Article Reader survey helps new magazine keep up with changes in the recording industry Joseph Rydholm | May 1, 1990
Article Research instrumental in creating system for measuring reader feelings about B2B publications Joseph Rydholm | April 1, 1991
Article Measuring pass-along readership Chris Van Derveer, Ron Bass | March 1, 2002
Article Meet your press: Tips for working with trade journalists Lucy Davison | July 1, 2013
Article Trade Talk: Research aids children's magazine Beth Hoffman | May 1, 1987
Article Trade Talk: Readership survey "serves" Tennis magazines' marketing needs Beth Hoffman | May 1, 1988
Article From the Publisher February 1988 Tom Quirk | February 1, 1988
Article Research tools provide Time, Inc. timely research results Quirk's Staff | August 1, 1987
Article From the Publisher Emeritus: Tom Quirk explains the origins of Quirk’s Marketing Research Review Tom Quirk | October 1, 2011
Article Conducting consumer research on the iPad Rachel Swanson, Scott McDonald | March 1, 2011
Article Trade Talk: A new look for the next stage Joseph Rydholm | November 1, 2011
Article Analyzing a B2B magazine’s ad inquiries and their relationship to qualified prospects Jim Nowakowski | April 1, 2012