Top Marketing Research Articles Related to the Publishing Industry

View market research case study and technique articles related to the Publishing Industry. Quirks.com is the leading resource for marketing research.

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Article Quirk's Time Capsule – June 2002 Quirk's Staff | September 1, 2024
Article Cookie-free world? Build a first-party data strategy Elizabeth Brennan | December 6, 2021
Article Tom Quirk’s values shaped his life and his business Steve Quirk | July 1, 2020
Article Meet your press: Tips for working with trade journalists Lucy Davison | July 1, 2013
Article Analyzing a B2B magazine’s ad inquiries and their relationship to qualified prospects Jim Nowakowski | April 1, 2012
Article Trade Talk: A new look for the next stage Joseph Rydholm | November 1, 2011
Article From the Publisher Emeritus: Tom Quirk explains the origins of Quirk’s Marketing Research Review Tom Quirk | October 1, 2011
Article How to submit patient or physician attitudinal survey data to medical journals Jan Redfern, Laura Quinn | March 1, 2011
Article Conducting consumer research on the iPad Rachel Swanson, Scott McDonald | March 1, 2011
Article Trade Talk: Reader survey shows strong relationship Joseph Rydholm | January 1, 2009
Article Measuring pass-along readership Chris Van Derveer, Ron Bass | March 1, 2002
Article Fax-based surveys give PC World magazine flexibility and quick turnaround at a low cost Joseph Rydholm | February 1, 1994
Article Studies find more proof that magazine advertising works Quirk's Staff | March 1, 1993
Article Research instrumental in creating system for measuring reader feelings about B2B publications Joseph Rydholm | April 1, 1991
Article Reader survey helps new magazine keep up with changes in the recording industry Joseph Rydholm | May 1, 1990