Survey Sampling, Inc., Fairfield, CT, announces several promotions: Mark Lamb to sales manager from senior account executive/business development; Beth Wallace to manager of product services from senior account executive/team leader; Gwen Kaplan to senior account executive/team manager from senior account executive/team leader; Jane Damschroder to project director specialist from senior project director; Terry Medlin to vice president systems from director of systems; and, Jim Sotzing to director of the directory data division from manager of marketing development.
Maria K. Koba has been appointed director of data processing at The Vanderveer Group, Inc., a full-service marketing support and research organization based in Fort Washington, PA. She will initiate and oversee the development of computer-aided design interviewing (CADI) and all systems management pertaining to the quantitative needs of pharmaceutical, utility, telecommunications and financial industries.
Dale Watts has joined the Atlanta office of The Vanderveer Group, Inc., the psychology-based marketing research firm, as senior consultant. He was formerly vice president, director of research at Burton-Campbell, Inc.
Susan A. Miller has been promoted to account executive from client service executive with Nielsen Station Index in Atlanta. Susan joined NSI in 1985 as a client service executive. She was formerly sales coordinator with Turner Broadcast System and was with CNN Headline News and Cable News Network.
Alpha Research Group, Chicago, has been acquired by Maritz Marketing Research. Alpha will continue operations as the Chicago division of Maritz Marketing Research under the management of R. Bruce Westcott, former owner and president of Alpha. Alpha specializes in consumer packaged goods and services marketing research.
IMI Research Corp., Minneapolis, has promoted Karla Rains to account director. She was previously senior project director.
Adam Richard has rejoined the syndicated studies division of Simmons Market Research Bureau as executive vice president of micro-computer applications of Simmons research products. Foremost on his agenda is CHOICES, Simmons' entry int micro-computer technology. Richard returns to Simmons after a four-year absence. He spent two years at Newsweek magazine as director of research. Prior to that he was vice president and director of research for Family Circle magazine.
Public relations firm Hill & Knowlton has entered into an exclusive joint marketing and client service agreement with The Wirthlin Group, the national survey research firm. The Wirthlin Group, a Virginia-based firm, develops and assesses strategies in marketing, advertising and communications. Both firms remain separate corporations, providing their services to their current clients. However, under the agreement, each company will promote and support the services of the other. Strategic Information Research Corp., Hill & Knowlton's survey research subsidiary, will continue to manage ongoing projects within the firm which are not assumed by The Wirthlin Group, and also coordinate within Hill & Knowlton new projects initiated under Wirthlin's direction.
Decision/Making/Information has become The Wirthlin Group. The Wirthlin Group serves clients from headquarters in McLean, VA, and from field offices in Princeton, NJ, Chicago, and Santa Ana, CA. In addition, the company maintains a 100-station telephoning center in Provo, Utah.
Armour Pharmaceutical Co. announces a change of address: Suite 4000, One Sentry Parkway, Blue Bell, PA 19422. The company has also named Fedela Ingegneri director of marketing search.
The following individuals have been promoted at Simmons Market Research Bureau, Inc. William Cook, to executive vice president; Kay Wall, to executive vice president, sales and marketing. Ellen Cohen will head the Simmons custom media studies. She was formerly vice president of the media studies division.
Opinion Research Corp. announces the promotion of Debra A. English to research associate in the company's market research division. She will be involved in a wide range of custom-designed market research projects, with special emphasis on those involving multivariate analytic techniques. English joined ORC in 1984 as supervisor of the coding department and was promoted to research assistant in 1986.
Candice Longcore has joined National Decision Systems (NDS) as Infomark account manager in the Northeast Region. Prior to joining NDS, she was employed with Dun & Bradstreet, most recently in the Donnelley Marketing Information Services division as marketing manager for their Conquest product line.
Robert Rash has been appointed director of national sales at the Commission on Professional & Hospital Activities in Ann Arbor, MI. Rash was formerly director of sales and marketing for SysteMetrics/McGraw-Hill in Santa Barbara, CA.
Donald Ebel has joined FIND/SVP, New York City, as managing director of the new Strategic Research Division. Most recently director corporate planning for publisher John Wiley & Sons, Ebel has experience in consulting, market research and operations management. Working with Ebel will be senior research director Ralph Diaz who will direct research in industrial, technical and international areas and research director Andrea Haller who is in charge of the group specializing in consumer and health care subjects.