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David Peryam, co-founder of the Chicago-based marketing and sensory research firm Peryam & Kroll, has died of complications following orthopedic surgery. Peryam was recognized as one of the founders of the science of sensory evaluation. His contributions to the sen­sory field include the development of the 9-point hedonic scale and co-devel­opment of other testing methods includ­ing the triangle test, the duo-trio test, the dual standard test, and the A/not-A pro­cedure. A Peryam Memorial Scholar­ship Fund has been established through the Institute of Food Technologists Foundation (IFT). Donations to the fund should be sent c/o the IFT, 221 N. LaSalle St., Chicago, IL 60601.

Charise Davis has been promoted to vice president at Market Facts, Arlington Heights, IL. In addition, Dr. Sanford Schwartz has been named to the company's Board of Directors. Schwartz is an executive vice president of the company and president of the company's New York subsidiary.

Wayne Serie has joined Data Recognition Corp., Minnetonka, MN, as vice president, Survey Division.

C. Mack has been promoted to group director-marketing and marketing ser­vices of Ryder Consumer Truck Rental. Mack will continue to be responsible for Ryder's consumer product line mar­keting, marketing services and market research.

Chelle Cox, formerly of Burke Mar­keting Research, has joined Consumer Pulse, Inc. as director of marketing and operations at its corporate headquarters in Detroit.

Market Directions, Kansas City, MO, has promoted two staff members: Alex Ain to project director and Abhinav Gangrade to senior research analyst. In addition, the firm has added three new staff members: Paul Stuempfig as ac­count director, Freda Small as account supervisor, and Jeffrey Linenfelser as senior project director.

Laurie Levin has been promoted to vice president-general manager for the St. Louis Marketing Group of NFO Research, Inc.

Holland Mark Martin, an integrated marketing agency based in Burlington, MA, has named Arie Goldshlager to the newly created post of manager, market analysis.

Anna Fountas has been named ex­ecutive vice president and director of marketing at Simmons Market Research Bureau, New York City.