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Betty Grudzinski has been promoted to research development manager of the Miami Herald Publishing Co. In addition, Riley Kirby has been promoted to research applications manager.

John H. Costello, president of Nielsen Marketing Research USA will assume the additional title of chief operating officer.

William G. Jacobi has been named president and chief operating officer of Nielsen Media Research.

Charles A. Sena has joined Audits & Surveys Inc., New York, as vice president in the firm's Marketing Division. Previosuly he was with SAMI/Burke. In addition, Elizabeth P. Lou has been promoted to vice president-survey data processing. And Sharon Samet has been promoted to vice president-field opera­tions. 

Jerry Ice has been appointed vice president, marketing and business devel­opment for Herron Associates, Green­wood, IN.

Carol Bruckman has been promoted to senior vice president/director of research at Cramer-Krasselt in Chicago.

CACIMarketing Systems, Fairfax, VA, has appointed Paul Davies managing director.

Marketeam Associates, St. Louis, has named David M. Tugend vice president, client services.

Robert S. Bengen has been named di­rector of marketing research for Samsonite Corporation.

Rich Houghton has been appointed director of operations at Attitude Mea­surement Corporation, Southampton, PA. Also, Kristin Petersen has joined the firm as a project director.

Jonathan Reed has joined Jefferson Davis Associates, Inc., a Cedar Rapids-based marketing research firm, as a re­search analyst.

The Vanderveer Group, Ft. Washing­ton, PA, has announced a reorganization of senior management. Gary Silverman has been named chairman of the board. Marc Julius has been named president, market research and consulting, Frank J. Smith, president, physician communica­tions, and Gail E. Keppler, chief oper­ating officer. Together, Julius, Smith and Keppler will form the office of the presi­dent, responsible for the day-to-day op­erations of the company.

Linda Krannich and Gary Sande have been promoted at Rockwood Research, St. Paul. Krannich was named data process­ing supervisor, Sande was named senior spec writer/system manager.

Tanya Mahon has been promoted to account manager, client services, with Cincinnati-based MATRIXX Marketing, Inc. In addition, Julie A. Holbein has been named senior account manager, client services.

Michael H. Mallace has joined the Phoenix office of Winona Market Re­search Bureau, Inc. as account director.

Ellen L. Good, president of Focus First, Inc., Wellesley, MA, has been named chairperson of the Qualitative Research Consultants Association Pro­fessionalism Committee. The committee's mission is to consider pro­fessional issues facing qualitative re­searchers in the United States and Canada.

Stephen Kotvis has been named di­rector of marketing for the Mass Mer­chandising Division of MPSI/Retail Sys­tems, Minneapolis.