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Jan Gebhardt has joined C/J Research, Inc., Arlington Heights, IL, as a senior account supervisor. She was formerly with Elrick & Lavidge.

Barbara N. O'Neil has joined the Dallas NSI Marketing Staff as client service executive. She comes to Nielsen from Houstonian Magazine in Houston, where she was national sales manager.

Penina Maier has been promoted to vice president and director, marketing research division of Sieber & Mclntyre lnc., Chicago.

SAMI/Burke, Inc. has announced the addition of Kathy O'Connell as client service manager of promotion decisions in Westport, CT. In her new position, O'Connell will be serving both new and existing clients. O'Connell was formerly account executive with MAJERS Corp. in Stamford, CT.

Frank Stanton, president of Simmons Market Research Bureau, has been named chairman of MRB Group, Inc., subsidiary of JWT Group, Inc.

Robert Gilmore, president of Northwest Surveys, Inc. announces the opening of their newest WATS facility in Omaha, Neb. This "state of the art" data collection facility has 38 interviewing stations of which 24 are CRT equipped. Including their existing WATS facilities in Seattle, Wash., and Portland, Ore., Northwest Surveys now has a combined total of 128 interviewing stations offering regional or national WATS capabilities for industrial and consumer clients.

Weightman Research has been named the fifth operating unit of Weightman Group, Philadelphia's largest independently owned and managed communications company. Paul Strasser, currently vice president/director of marketing research for the Weightman Group, has been named president of Weightman Research.

Robert Kassow, president of Quick Test Opinion Centers, Philadelphia, died unexpectedly on April 10. He was 42 years-old.

Christopher Avery has joined National Demographics and Lifestyles, New York and Denver, as senior consultant for financial services. He was formerly a management consultant with Jan Feddersen & Associates.

Smith's Fifth Avenue, New York City, announces two promotions. Arthur Teicher and Vivian Werner, both vice presidents, have been made principals and directors. Teicher was with Federal Express before joining Smith's in 1976 and Werner, who joined the agency in 1977, had been president of Research Systems, Inc.

Joining King World, New York City, as research director is Richard Elkind. He was formerly marketing managerial WCBC-TV, New York City.