Seattle-based Global Market Insite has named Steven Werner head of its new Chicago office.

Michael Duffey has been named chief financial officer of Chicago-based Information Resources, Inc.

Frank Tomecek has been promoted to senior research information technology specialist at Marcus Thomas, a Cleveland communications firm.

East Hanover, N.J.-based NOP World Health has named Keith Loehlein, Maureen McLaughlin and Sue Ramspacher to head its three new practice areas: Assessment and Tracking (Loehlein), Promotional Effectiveness (McLaughlin) and Consumer as Patient (Ramspacher). Separately, Barry Zimmerman has been named CEO of NOP World Health. He will lead the integration of NOP World’s three health-focused companies - Market Measures/ Cozint, Strategic Marketing Corporation and NOP Healthcare - into a single global organization.

Mark Steinhaus and Ken Basil have joined Winston-Salem, N.C.-based AllPoints Research as moderators.

Gregory T. Novak has been promoted to president and chief operating officer of Harris Interactive, Rochester , N.Y. In addition, Albert Angrisani has resigned as president, COO, and as a member of the board of directors. He will provide advisory services to the company for the rest of the calendar year.

Shannon Ely has joined Rockville, Md., research firm Centrac DC as project director.

Suzanne López has been named director of business development at Bilingual Research Services , El Paso, Texas.

Simmons Market Research Bureau, New York , has named Guadalupe Sierra as brand manager of its Hispanic Consumer Study.

Wendy Marsland has joined U.K.-based Pulse Train as senior sales and account manager.

Bruce Mueller has joined Marketing Systems Group as senior vice president and director of the new ARCS Division.

Larry Fisher has been named senior vice president of interactive solutions at Synovate , an Arlington Heights, Ill.-based research firm.

Love & Co., a Frederick, Md., advertising, marketing and research firm, has named Karen Lewis director of research and marketing.

Nutley, N.J., pharmaceutical firm Roche has named Barbara Senich vice president, sales and marketing services. Marketing research will be among her new responsibilities.

McLean, Va.-based SnowSports Industries America has named Christine Martinez market research manager.

William R. Derrick has joined Seattle-based NetReflector, Inc. as chief technology officer.

New York brand consultancy Interbrand has named Jeffrey M. Horn principal, brand alignment.

Arbitron Inc., New York , has promoted Jim Tobolski to vice president of sales for advertiser agency services.

Patricio Hernandez has been named head of the new Coral Gables, Fla., office of San Diego research firm Castillo & Associates.

Walker Information, Indianapolis , has promoted the following associates in the client services and technology departments: Katie Kiernan to client service director 2, Laura Hreno to project director 2, and Hope Doyle to database analyst 2. In addition, Lu Ann Mattingly has joined Walker as an accounting specialist.

Marketing Research Services Inc ., Cincinnati, has named Donna Tabb project director.

Boston-based Aberdeen Group has named Paula Rosenblum director of retail research.

Richard Windle has returned to Ipsos UK after 18 months at BMRB. He joins Liz Landy as joint managing director of Ipsos-RSL, the firm’s media and social division.

Synovate has named Audrey Tan executive director - international research. In addition, Tim Bush has been named senior vice president and general manager of Synovate Diversity.

Perseus Development Corporation, a Braintree , Mass. , research firm, has named Dwight Galler vice president of marketing. In conjunction with Perseus opening a new office in Toronto , Valarie Koziol has been named president of Perseus Canada .

New York-based IAG, a TV ad effectiveness ratings company, has named Barbara Zack managing director, chief strategic officer.