Outset is the customer insights engine, bringing together research, customer experience and simulations with real people at the center. Built on the AI-moderated research category it pioneered, Outset makes in-depth customer conversations possible at a speed and scale once out of reach.
Its AI moderator conducts rich, real-time conversational interviews with hundreds of participants at once, in 40+ languages, anywhere in the world. It engages in natural dialogue, asks intelligent follow-up questions and probes dynamically, so teams can run studies that weren’t possible before without stretching resources.
Setup is remarkably fast. Build a study from scratch or share your objectives and Outset’s AI generates a complete discussion guide with probing and skip logic. As responses arrive, AI-powered synthesis surfaces themes, standout quotes and customizable highlight reels, eliminating hours of manual analysis. Reports are easy to tailor to each stakeholder.
Outset supports the full research arc, from discovery to evaluative testing and market strategy to creative testing. Trusted by Nestlé, Weight Watchers, Microsoft, Uber, HubSpot and Google, the AI research platform powers brand research, concept and creative testing, diary studies, mobile ethnography, in-home testing, shop-alongs and more. Outset Signals uncovers the why behind customer experiences, while Simulations Lab extends what teams learn through digital twins grounded in real customer research.
Outset’s new Visual Intelligence suite takes AI moderation beyond conversation, letting the moderator “see” real-world surroundings, product interactions and emotional cues. Unique to Outset, it powers dynamic probing and instant synthesis based on verbal and non-verbal cues, closing the gap between what people say and what they do.
For research teams under pressure to do more with less, Outset brings more customer voices into more decisions across the business. It is the most consequential tool in the 2026 toolkit, built by researchers, for researchers.
Visit outset.ai/demo to get in touch with our team.
