2026’s buzziest consumer product launches – as revealed by verified buyers

Editor’s note: This is a presentation from the Quirk’s Event – Virtual Global that took place on November 4 – 6, 2026. Watch the full presentation by registering using the form below. For more information on the Quirk’s Events go to TheQuirksEvent.com.

At Pogo, we’ve been talking to 100,000 purchase-verified shoppers every month to build Insights Library, a new type of consumer research tool that gives detailed answers in minutes, not days or weeks.

We’ll put Insights Library to work analyzing 2026’s biggest launches: the Big Arch burger, Starlink, GLP-1s and Suno. We’ll learn what the buyers actually think; not the media or social media but the 3 million real, verified buyers who share their receipts and transaction data with Pogo.

We hope you’ll leave with new ideas for your quantitative and qualitative research – and the confidence to bring the latest real-time insights methods to the decision table.

Key takeaways:

  1. How to close the say-do gap and filter out fraud with a purchase-verified panel.

  2. How to distinguish launch hype and social media narratives from real buyer behavior.

  3. How to deliver decision-ready insights while the decision is still being made.

Presenter:

Dom Wong’s circular headshot on a colored background.

Dom Wong, Co-Founder and CEO, Pogo Technologies

Dom Wong is the co-founder and CEO of Pogo. Pogo is a purchase-verified research platform built on a panel of more than 3 million opted-in U.S. shoppers, capturing 1 in every 150 shopping trips in the country. Its new Insights Library, launched in October 2026, is the world’s largest living index of consumer research.