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As consumers load up on the best candy for this year’s round of trick-or-treaters, they may be focusing in on brands highlighted by a recent study on the most influential candy brands on Twitter.
StatSocial analyzed the followers of the largest candy brands on Twitter to provide the demographic and lifestyle information about these users. StatSocial founder and CEO Michael Hussey explained that the study gathers this information from public sources like Twitter and 60+ other social sites, including blogs, to understand who they are and what they like.