System pre-tests advertising
Ortek Data Systems introduces its new Rapid Analysis and Testing Environment (RATE) system, designed to pre-test and evaluate print and broadcast advertising. In conjunction with Ortek’s Preference Analyzer II, the RATE system measures the responses of more than 100 focus group respondents at a time and then graphs the results, which may be displayed and recorded on video media.
Respondents register their reactions to any audio/visual presentation using a hand-held Responder. Changes in the respondents’ feelings are measured and displayed by the RATE system. For more information, contact James Strelchun at 800-422-6416.
Conjoint and correspondence analysis from SPSS
SPSS Inc. has released new software designed to help researchers with new product and packaging design and analysis of products, markets, population groups and competitors. SPSS/PC+ Categories is an MD-DOS-based system for personal computers. It provides both conjoint and correspondence analysis. The software includes seven statistical procedures and provides tools for design and production of the research plan, hypothetical product analysis, and analysis of market and survey data. For more information, call 312-329-2400.
New version of Data Desk
Odesta Corp. announces a new version of Data Desk, the company’s exploratory data analysis and statistics program for the Apple Macintosh. Data Desk version 3.0 provides a graphical interface to general linear model (GLM) designs and offers enhanced plots and tables, and increased performance. For more information, call 312-498-5615.
Map display product
TerraLogics has just released Terra View, a map display product for building custom cartographic applications. The product features high performance display speed of maps and user data; mathematically accurate display of geographic data at all levels of zoom; programmer-defined color symbols, legends, and control panels; arbitrary angle of rotation map with no loss of display speed; continuous zoom capability; and programmer-defined map key information: legends, grid, scale, and compass. Terra View is supported on the MS-DOS, UNIX, and VAX/VMS operating systems. For more information, call 603-889-1800.