Preference Analyzer II
Ortek Data Systems, Inc. announces the introduction of the Preference Analyzer II, a compact system that allows market researchers to gather, compile, view, and analyze data in real time. For example, a researcher can test an advertisement, preview a video, evaluate a speech, poll voters, do product testing, conduct a focus group or do personal interviews. Using computerized equipment, the researcher sees instantly via color graphics the second-by-second responses of the respondents. The system, which can be used with one respondent or as many as 512 at one time, is lightweight and designed to carryon aircraft. Contact Jim Strelchun, Ortek Data Systems, Inc., 6249 S.W. Canyon Court, Portland, OR 97221. 800-USA-6416.
Statistical data package for Mac
SPSS Inc. announces that it has signed an agreement with MCI (Management Computer International) AB of Stockholm, Sweden to jointly develop a statistical data package for Apple Computer Inc.'s Macintosh II and Macintosh SE computers. The package, available in mid1989, will contain the full functionality of SPSS mainframe statistical products with the Macintosh-oriented user interface.
SPSS Inc.
SPSS also announces the release of SPSS/PC+ V3.0, which runs on the IBM PC/XT, PC/AT, PS/2, and compatibles. In addition, as of this new release, SPSS/PC+ will no longer need a key diskette to operate. Contact Jeff Wiss, SPSS Inc., 444 N. Michigan Ave., Chicago, IL 60611.312-329-2400.
New newsletters
Alert Publishing, Inc., publisher of research alert, announces the launch of three new monthly newsletters: affluent markets alert, minority markets alert, and youth markets alert. Contact Eric B. Miller, Alert Publishing, Inc., 30-87 37th St., Long Island City, NY 11103. 718626-3356.