Tracking service
Burke Marketing Services, Inc., announces STARTER (Syndicated Tracking of Awareness, Reported Trial, and Estimated Repeat), a syndicated telephone tracking service for national new product introductions. STARTER continuously tracks awareness, claim trial and estimated repeat for 144 brands. Each brand is in the survey for 18 months. Top-line data is reported quarterly and full analysis is provided at the end of 18 months. Clients can purchase data on any of the brands being tracked or back data for a very low monthly cost.
Store testing
Burgoyne Information Services offers Scan-a-Test controlled store tests. Scan-a-Test can read "year ago scanner data" and provide store shopping area demographics as well as store rankings for up to 25 key demographic factors for comparison with test product and share. This store test answers questions on the impact/effectiveness of promotions, line extensions, packaging, display and price variations in major metropolitan markets.
Micro-computer package
An upgraded version of the Atlas microcomputer mapping software package has been introduced by Strategic Locations Planning. Atlas AMP (Advanced Mapping Package) 1.2 provides improvements in speed and custom mapping features over the 1.0 version. One new feature is DataEdit, which provides powerful database and report generation capabilities and allows the user to bypass outside spread sheets when entering custom data files. Contact Strategic Locations Planning, 4030 Moorpark Ave., Suite 123, San Jose CA 95117.
Geographic options
National Planning Data Corp. announces the addition of more geographic cross-referencing options to the MAX Online Demographic Data Management and Reporting System. These will include retrieving information on the census tracts contained in each of a group of 5-digit zip codes; or the zip codes contained in selected counties or metro areas; or the counties included in each of a group of ADIs or DMAs. With tie inclusion of "user-defined" geography, users can obtain listings to cross-reference their specific trade areas or territories by county, zip code, census tract, etc. Contact National Planning Data Corp., P.O. Box 610, Ithaca, NY 14851.
Pesticide guide
Agricultural chemical manufacturers, marketers, media and ad agencies can now obtain, at no cost, a handy reference guide, "Who Markets Which Brands™ For What? . . . Selected Ag Pesticides For Selected Crops" from Knobler Research. Contact Bill Knobler, 1615 Northern Boulevard, Manhasset NY 11030.
Research handbook
Qualitative Research Consultants Assn., Inc., offers free of charge to purchasers of qualitative research the "Code of Recommended Practices and Ethical Standards for Qualitative Research" handbook. In addition, requests can be made for a current list of the association's members, their addresses and telephone numbers at no cost. Contact Qualitative Research Consultants Assn., Inc., P.O. Box 6767, FOR Station, New York, NY 10022.