Salad dressing study
The market for salad dressings will grow at an average annual rate of 4.3% through 1992 - with retail sales rising to almost $1.9 billion from their 1986 level of $1.5 billion - according to a recently-published study by Packaged Facts. Annual growth of under 4% is projected for three of the segments in this market, i.e., pourable, spoonable and dry. However, for the fourth segment, i.e., refrigerated, a growth of more than 9% is forecast. More than 200 pages in length, the Packaged Facts study, The Salad Dressings Market covers the overall market as well as its four major segments, i.e., pourable, spoonable, dry and refrigerated. Leading marketers are profiled, and there are special sections on market size and growth, the competitive situation (including brand share), new product trends, national advertising expenditures and consumer usage. The study contains charts and tables as well as actual examples of advertising, both print ads and TV storyboards. Contact Packaged Facts, 274 Madison Ave., New York NY 10016.
Auto reports
Chrysler's new Dodge Shadow, Plymouth Sundance and Pontiac's Bonneville are among the first models studied in a new series of Maritz Marketing Research auto reports. Just how owners evaluated these newly introduced vehicles and several others are contained in separate reports called "Initial Buyer Studies." Reports on the Dodge Dakota and Dodge Raider are also available. Studies to be released in March include the Toyota FX-16, Nissan Pulsar NX and Nissan Pathfinder. Each study is based on 200 completed phone interviews with the principle drivers of the vehicles. Study samples are drawn from those who bought the vehicles within the first full month after introduction.
Geographic levels
National Planning Data Corp. announces that new "levels" of geography will be included on the MAX Online Demographic Data Management and Reporting System. The new geographic levels include: minor civil divisions (in tracted areas); metro areas (both MSA and SMSA definitions); areas of dominant influence (ADIs); designated market areas (DMAs); and Census places; and "user-defined" areas. These levels are in addition to those already on MAX, namely: census tract, ZIP code, county and state. Having MAX treat each of these types of geography as a separate "level" makes it easier for users to obtain individual standard reports or specific demographic items for these areas, it is claimed. Contact National Planning Data Corp., P.O. Box 610, Ithaca, NY 14851.