In-Touch touches down in U.S.
In-Touch Survey Systems of Ottawa, Canada, has entered the U.S. market with its electronic data collection kiosks and hand-held electronic clipboards. This approach provides clients with actionable information in as little as 48 hours. It is designed for chain store retailers, banks, restaurants and other service businesses that seek to develop an index of customer loyalty, test a new product, measure the effectiveness of a marketing campaign or compare performance levels across many locations. It is also suitable for confidential surveys of employees.
Equifax NDS updates Web site, Infomark for Windows
Equifax National Decision Systems, San Diego, has a newly animated and interactive Web site at
http://www.ends.com. Marketers who visit the site can experience consumer segmentation firsthand by entering a ZIP code and playing "The Lifestyle Game." The game showcases the MicroVision lifestyle segmentation system. After entering the ZIP code, visitors will see photos and descriptions of the three most dominant MicroVision segments in that ZIP code. The site spotlights all of Equifax National Decision Systems’ data and software products. A special feature called Fast-Facts provides current data tidbits from the company’ s more than 65 databases, ranging from demographic to business to consumer demand data for a variety of products.
The company has also introduced version 7.0 of Infomark for Windows, its desktop marketing workstation. New features make it simple to integrate a company’s own internal databases into the decision support system and to produce reports. Infomark’s new Microsoft Open Database Connectivity interface allows customer databases to be linked directly to Infomark, speeding integration with demographic, lifestyle segmentation, business, consumer expenditure and other Equifax NDS marketing information.
System lets clients reach Market Facts via Internet
Market Facts, Inc., Arlington Heights, Ill., has introduced MFI CONNECT, a new system that allows its clients to conduct marketing research business with the company using the Interact. MFI CONNECT is a secure, high-speed system that provides clients with instantaneous access to data, reports and presentations prepared by Market Facts.
Find your 4Tune
Right Information Systems Inc., Newburyport, Mass., has released 4Tune, its data mining tool designed to integrate with data warehousing applications. The "click and analyze" capability of 4Tune mines and identifies key factors and their influences producing accurate forecasts.
Reports detail winners of government contracts
GovCon, the Government Contractor Resource Center, an Internet resource that contains information for firms that do business with the federal government, has introduced reports that detail which companies are winning awards through FACNET, the government’s electronic bidding system, and products purchased and the value of each award. FACNET is an electronic data interchange vehicle to give vendors of supplies, products and services a way to peruse and respond electronically to government bids under $100,000. The government then makes awards and submits purchase orders through the same network.
CD-ROM profiles businesses in 54 U.S. regions
Dun & Bradstreet Information Services, Murray Hill, N.J., has released a CD-ROM that provides immediate access to sales and marketing information on the most prominent public and private companies in the U.S. The D&B Regional Business Directory Disc is an electronic version of D&B’s RegionalBusiness Directory. The CD-ROM gives users unlimited access to 20,000 of the largest businesses in a region, with up to 10 executive names and rifles per company. The disc offers 54 regions in the U.S. to choose from. The disc contains company name, address, telephone number, D&B D-U-N-S Number, eight-digit SIC code, year started, actual or estimated sales (not sales range), number of employees atthelocation listed and company-wide (not employee range), up to 10 executive names and titles, public/private indicator, subsidiary/branch indicator and parent company. Users can search and sort the information by type of business, company name, geography and many other criteria. They can also create custom or standard reports and export the data to other software.