Verbatim analysis
Grimberg Research announces the release of the Intelligent Verbatim Analyzer Version 4.0. This package features computerized codebook construction and coding, a report generator that can display verbatims by data or content, pop-up menus, and context-sensitive help. For more information, contact Grimberg Research at 703-760-9820.
Market area inspection tool
National Planning Data Corp. (NPD) announces the Prime-Location system, which links satellite aerial photographs with database capabilities to add a visual dimension to demographic analysis. The system combines interactive computerized street network databases (adopted from the U.S. Census Bureau's DIME and TIGER files), with high resolution satellite imagery, creating "overlays" that allow for manipulation of research data. For example, a user designing a marketing campaign can identify the locations of stores and customers by typing in an address or pointing to a section on the screen.
Prime-Location features: a user-friendly mouse interface; a wide array of support databases, including updated demographic and boundary files for census tracts, ZIP codes, counties and cities; custom reporting; and integrated statistical analysis, charts, and mapping. For more information, contact NPD at 607-273-8208.
New version of mapping package
Strategic Locations Planning, Inc. (SLP) introduces a new version of its desktop mapping package with improved display, printing and analysis capabilities.
Atlas*Graphics 3.0 provides users with a variety of analysis features, including the ability to assign data values to points (e.g. store locations) and lines (e.g. roads). The ability to control the color, size, and type of a point or line on a map, based on its underlying data value, reflects a new trend in desktop mapping. This type of analysis lets the user compare the size or importance of one branch office to another, for example. Users can also assign a symbol to a data point representing the location of a customer, and link the size or color of the point to a database.
In analyzing traffic patterns, for example, Atlas can highlight segments of roads and highways to show usage, capacity and growth trends. City planners and transit officials can use this feature to analyze shifts in population and road usage to determine their priorities and allocate resources accordingly.
Version 3.0 also now supports the 16-color Video Graphics Adapter. Previously the program supported only the Enhanced Graphics Adapter, Color Graphics Adapter, and Hercules Graphics Cards. For more information, contact SLP at 408-985-7400.