Study to profile motorsports enthusiasts
Nordhaus Research, Inc. announces TRACS—the Total Racing Audience Composition Study—which will provide racing sponsors and marketers with information on demographics, lifestyles, and buying and media habits of the racing fan. Optional brand profile components and custom questions are also available. For more information contact Nordhaus at 313-827-2400.
New statistical software package
SPSS Inc. introduces a new software system, SPSS/PC+ CHAID, which stands for CHi-square Automatic Interaction Detection. It is a stand-alone, menu-driven product for MS-DOS personal computers.1t can be used to predict the effectiveness of marketing functions, such as estimating response to direct mail pieces, profiling prospective customers and testing packaging. For more information contact SPSS at 312-329-2400.
Tallying system gathers and tabulates audience responses
Quick Tally Systems introduces the Quick Tally interactive response network, which allows up to 1500 participants to enter their responses to questions using small handsets that resemble TV remote controls. The handsets gather and tabulate answers to questions posed by a moderator and can display the results in graphics on TV monitors throughout the room within two seconds. For more information contact Quick Tally Systems at 213-651-0891.
Telephone sampling system introduced
Maritz Marketing Research unveils the Maritz Sampling System, which gives access to more than 90% of available working listed telephone numbers in the U.S. for a flat rate fee. Other services included in the flat rate fee are job set-up, cell quota set-up, record coding, magnetic tape, and others. Contact Phil Wiseman at 314-827-1949.
Opinion research software program update
Cybernetic Solutions Co. announces version 2.91 of The Survey, their opinion research software program for PCs. The new release contains features such as random number reports, skip patterns during data entry, comment text handling capabilities, and more. For more information call 801-756-8279.
Software product accesses business information
Dun's Direct Access, a new PC software product, provides access to specific marketing information on more than 6 million U.S. businesses contained in the Dun & Bradstreet marketing database of 8 million establishments. Researchers can choose from several search criteria such as business size, location, and industry and sales volume. Users can download as few as one or two and as many as 500 records at a time directly to disk, screen or printer. This information can then be saved and transferred into most spreadsheet, word-processing and database software packages. For more information call 201-605-6000.
New release of perceptual mapping software
Market ACTION Research Software Inc. has released an update of MapWise perceptual mapping software for correspondence analysis. Users can now download any set of cross-tabs in an ASCII file, use many default options for creating a map, test the power, significance and validity of the solution, and print the map on any printer or plot maps on a Hewlett Packard Color Plotter. For more information, contact Dr. Betsy Goodnow at 309-677-3299.