Journal reports on use of financial products
Claritas Corporation and its Accountline Market Audit service reintroduce Compendium, a quarterly journal that covers consumer use of financial products and services. The journal was published in the early 1980s by Accountline before being absorbed by Claritas.
Report contains U.S. weather data
L&M Associates introduce the Weather Impact Business Report. This report compiles hourly weather data from 87 weather reporting sources throughout the Continental U.S. Using a proprietary computer software program, raw weather data is transformed into a market-by-market tracking report. Subscribers can specify the period they are interested in, and reports can be set up to coincide with other reporting services (e.g. Scantrack, SAMI, or a subscriber's own internal sales monitoring systems). For more information, contact the Weather Impact Business Report, 274 Main St., Ste. 302, Reading, MA 01867.
Mapping program for the Mac
Select Micro Systems has begun shipping MapMaker Version 4.0, its desktop mapping application for the Apple Macintosh. The update includes new features such as built-in drawing tools; interactive, on-screen distance and latitude/longitude functions; direct graphics tablet support; multiple page maps and more. MapMaker runs on the Macintosh 512K, Plus, SE and II series. For more information, contact Select Micro Systems, Inc., 322 Underbill Ave., Yorktown Heights, NY 10598.
Calling system for mid-sized users
Electronic Information Systems, Inc. (EIS) has created an outbound calling system designed for small to mid-sized businesses. The EIS Call Processing System/2400 can be configured for installations of eight to 24 stations. Potential users of the 2400 include marketing research firms, credit and collections agencies, banks, small telemarketing service bureaus and in-house calling operations. The 2400 combines predictive dialing, data management, and voice recognition technologies.
Direct Access 2.0
Dun's Marketing Services introduces Release 2.0 of Dun's Direct Access, an on-line software product that gives users access to the Dun & Bradstreet marketing database. The software's five major enhancements are: (1) a menu option that allows searching by company name to find information on individual companies; (2) expanded Standard Industrial Classification Codes from two- and four-digits to six for improved targeted selections; (3) customized output formats that can adapt to individual needs; (4) improved field listings that allow for upper and lowercase letters in company records; and (5) increased segment market indicators that help identify slices of a market.
1990 State Profiles
Woods & Poole Economics has released the 1990 State Profile Series. Individual state profiles in the 1990 series contain detailed historical data from 1970 and projections to 2010 for population, employment, income, retail sales and households for every county and metropolitan area in the state, as well as data for the state, region and U.S. The county data in the 1990 state profiles includes: population by race, sex, and age in five-year cohorts, personal income by source, employment and earnings by number, size, and income. Also included are various rankings of counties within the state and regional economic indices. For more information, contact Woods & Poole Economics, Inc., 1794 Columbia Rd. NW, Washington, DC 20009.
New version of Survey System
Creative Research Systems (CRS) has released Version 4.1 of its questionnaire analysis package The Survey System. For more information, contact Lisa Bacon at CRS, 15 Lone Oak Ctr., Petaluma, CA 94952.
Terminal gathers demographics
Response Technologies, Inc. introduces the RT-2000, a computer terminal that combines immediate product promotion with with consumer education and data collection capabilities. Some applications are: profiling consumer demographics and purchasing habits, including purchases through consumer participation with instant feedback, health assessment and related product promotion, or activities involving consumer purchases or incentive programs. The RT-2000 is a free-standing system measuring 16 inches high x 10 inches wide x 14 inches deep and weighing 25 pounds. For more information, contact Response Technologies, 3399 South County Trail, EastGreenwich, RI 02818.
U.S. shopping center data available
CACI has released new shopping center data on more than 30,000 U.S. shopping centers. In addition to CACI's demographic and marketing information, these new data also include: name, address, telephone number, leasing agent, and gross leasable area (GLA) of each center, complete tenant listing; name and GLA of all anchors; marketing strategy; average lease rate; year opened; number of stores; parking places and acres; space available and the number of levels. Also included in the database is the distance of every shopping center from any designated site, total number of shopping centers and GLA in the designated area, types of shopping centers, and year centers were built by GLA. This data is available for any geographic or postal area, or any size radius around a specific location.