New release of SPSS/PC+
Version 4.0 of SPSS/PC+, a statistical data analysis software package, is now available. What was formerly the base module in previous versions is now separate modules - SPSS/PC+ Base and SPSS/PC+Statistics.
The SPSS/PC+Base module contains all the data and file man-agement facilities, several basic statistical procedures, a report writer, network support and Graph-in-the-Box, a TSR (Terminate and Stay Resident) graphing program. SPSS/PC+ Statistics performs statistical procedures such as analysis of variance, factor analysis, hierarchical cluster analysis, multiple regression, nonparametric tests, Pearson correlations, reliability analysis, and t-tests. Users can buy the base module and add additional modules as needed to augment capabilities. Each of the modules - Base, Statistics, Advanced Statistics, Trends, and Map from Maplnfo - contains several enhancements.
Newsletter tracks research in cholesterol, dietary fat
Find/SVP has launched a monthly newsletter to track low cholesterol and low fat research, regulatory activity, and consumer behavior. The Low Fat and Cholesterol Issues Monitor contains three sections. The executive summary presents the month's major activities in headline and bullet format to call out key developments at a glance. The Month in Review section summarizes and analyzes all literature on cholesterol and dietary fat issues published within the previous month. The final section, Focused Reporting, is a bi-monthly editorial review which puts events into perspective through interviews with key PDA officials, major manufacturers/distributors, and retailers. For subscription information, write Find/SVP, Dept. J8, 625 Avenue of the Americas, New York, NY 10011.
Equifax creates national household consumer panel
Atlanta-based Equifax Marketing Decision Systems announces Consumer Forum, a series of panels developed to gain primary information about consumers' preferences, trends, and needs in the marketplace. Consumers voluntarily answer questions on their usage and satisfaction of the following services: financial, automotive, utilities, household appliances, and telecommunications.
The Forum is currently made up of 25,000 panelists representing each of the nine census divisions and a wide variety of household types to ensure a national sample. The sample is balanced on a number of demographic, psychographic, and socioeconomic variables.
Consumer Forum is being teamed with a customer satisfaction and performance measurement process called ServQuest by Equifax Marketing Services/Elrick and Lavidge, Inc. to track satisfaction levels of this panel with household services such as electric power companies, natural gas companies, long distance telephone companies, local telephone companies, and cable television companies. The panel will be used to develop ratings on importance and performance, satisfaction levels, and attitudes about a full range of industry concerns.
Reports examine East Germany
Kennedy Research Inc. has developed two reports examining the lifestyles, hopes, and anxieties in the rapidly changing markets of Eastern Europe: "A New Attitude in Czechoslovakia," and "The East German Lifestyle and Their Ideal World." These reports are based on interviews conducted by Psyma and Marplan, European affiliates of Kennedy Research. For more information, write Kennedy Research Inc., 405-A Waters Bldg., Grand Rapids, MI 49503.
European directory of published research
Euromonitor has published a new directory of published research, the European Directory of Consumer Market Reports and Surveys, which contains thousands of entries of use to marketers and librarians alike. Each entry contains details of title, publisher, date, price, and content. Full listings of all the publishers covered in the directory are included in a separate section. The directory includes a general A-Z index and a geographical subject index. Hundreds of different markets are covered, from adhesives to youth magazines. Subject headings include: general reports; food, drink & tobacco; grocery non-food; consumer durable; and services and leisure. For more information, contact Euromonitor, 87-88 Turnmill St., London EC1M 5QU, England.