Research Data Analysis Inc., Bloomfield Hills, Mich., has opened RDA West in San Rafael, Calif. Staffers at the branch office are charged with providing customer satisfaction measurement and marketing research consulting services to companies that are active or expanding in the West. The new office's address is: Suite 200,2 Heron Court, San Rafael, C A 94901. At the same time, Research Data Analysis has opened a second building in Bloomfield Hills that allows the company to increase its telephone interviewng and data processing capacities. It also provides additional office space.
MarketVision Research Inc., Cincinnati, has opened an office in Atlanta. The new office is designed to provide local service to the company's clients in Georgia and the rest of the Southwest. Besides its headquarters in Cincinnati, MarketVision also has offices in Charlotte, N.C.; Dallas; and Orlando, Fla. The Atlanta office's address is: Suite 260, North Ridge Center, 365 North Ridge Rd., Atlanta, GA 30350.
Tragon Corp., San Francisco, has opened a product testing and focus group facility in Buffalo Grove, Ill., a suburb of Chicago. The full-service data collection center offers a focus group suite and an 800-sq.-ft. product evaluation area with an adjoining 400-sq.-ft. kitchen. Both the state-of-the-art kitchen and the focus room can be observed from a tiered viewing room through one-way mirrors.
Cabrera Marketing Research Services has opened in Ansonia, Conn. The company was founded by Sally Cabrera, a former operations manager for Marketing Corporation of America. CMRS was started to provide a single resource for a variety of services, including field management of qualitative and quantitative recruitment questionnaires, management or execution of various aspects of data processing, and assembly and extraction of data. The companies address is: 127 North Cliff St., Ansonia, CT 06401.
Ownership of Market Directions Inc., Kansas City, Mo., has transferred from Valentine Radford Communications to Susan Spaulding, president of Market Directions. VR Communications is moving into the production of cable TV programs, interactive online services and CD-ROM devices. Market Directions will maintain its current structure and location. A joint-venture marketing agreement between VR and Market Directions will help ensure that shared clients continue to receive the service to which they are accustomed, the companies say. Spaulding is now sole owner of Market Directions.
SPSS Inc., Chicago, has signed a value-added reseller agreement with Cardiff Software Inc., Solana Beach, Calif. The VAR agreement gives SPSS non exclusive rights to market Cardiff's Teleform 3.0 for Windows software. SPSS plans to make Teleform an optional add-on in its product line. SPSS says that the agreement marks the beginning of an ongoing relationship between the companies. The SPSS-Cardiff agreement follows hard on the former's acquisition of SYSTAT Inc., another software firm, in August.
In other news from SPSS, the company has purchased the software source code for CHAID from Statistical Innovations Inc., Belmont, Mass. CHAID (Chi-square Automatic Interaction Detection) is a software package that automatically finds statistically significant subgroups, then presents the analysis in diagram form. The package has been marketed by SPSS as SPSS/PC+ CHAID since June 1989. The company offered SPSS/PC+ CHAID as a stand-alone module and as part of the company's DOS-based products. SPSS has offered SPSS CHAID for Windows since June 1993. The company reports that in the last 2 months, revenues for its CHAID products have totaled nearly $1 million, and that the newly gained source code would allow it to develop CHAID products for non-PC computing platforms and new markets. SPSS did not disclose the terms of its acquisition of the source code.
Meanwhile, Cardiff has forged a relationship with Scantron Corp., Tustin, Calif., that calls for the latter to provide form design and printing services to users of Cardiff's forms-processing software. Cardiff says the agreement will give users a reliable source of profes-sionally printed forms for a variety of data collection applications. Scantron offers its printing services to both VARs and end users.
ICT Group Inc., Langhorne, Penn., and R.R. Donnelley Global Software Services, a subsidiary of Chicago-based R.R. Donnelley and Sons Co., have formed Eurotel Marketing Ltd. in Dublin, Ireland. The new concern offers a full range of telephone marketing, information research and call center management services to companies doing business in Europe.
Chicago-based fieldwork Inc. has opened an office in Orange County, Calif. The fieldwork - Los Angles in Orange County Inc. facility contains three focus group/conference rooms. Its address and phone number are: 18101 Von Karman Ave., Suite 1950, Irvine, CA 92715.
FIND/SVP Inc., New York, has ac-quired Specialists in Business Information, a Long Island, N. Y.-based publisher of syndicated market profiles. Seventeen-year-old SBI produces more than 50 market profiles each year. The profiles are available in print and on diskettes and through the M.A.I.D. online database service. The company will continue to operate out of its Merrick, N.Y., offices. Terms of the acquisition were not revealed.
Market Lab has changed its name and moved. The company is now the Crestline Research Group and has relocated from Glen Cove, N. Y., to: 2419 Ironville Pike, Columbia, PA 17512-9676.
Claritas Inc., has moved its Alexandria, Va., office to Arlington, Va. The new office address is: 1525 Wilson Boulevard, Suite 1000, Arlington, VA 22209-2411.
The U.S. Public Health Service has awarded Nancy Low & Associates Inc., Chevy Chase, Md., a $10 million contract to provide research-based marketing, advertising and communications support to the National Health Service Corps' attempts to recruit and retain health care professionals to work in medically underserved areas of the U.S. The five-year contract comes on the heels of a three-year, $7.5 million arrangement wherein NL&A helped the NHSC increase the effectiveness of its recruitment of primary health care professionals to work in rural areas and inner-city neighborhoods. The campaign was widely awarded and helped the NHSC build awareness of and response to its operations while cutting its cost-per-response rate.
AutoData Systems has moved. The company's new address is: 6111 Blue Circle Drive, Minnetonka, MN 55343-9108.