Hispanic Marketing Communication Research, and its Asian division, Asian Marketing Communication Research, both of Belmont, Calif., have opened new research facilities in the San Francisco-San Jose area. The state-of-the-art facility includes focus group capabilities and multilingual computer-assisted telephone interviewing on the premises. The firm also has recently opened SuperDatos de Mexico.
Alliance Research has relocated to new $1.8 million, 25,000-square-foot corporate headquarters in the Cincinnati area. Its new address is: 2845 Chancellor Drive, Crestview Hills, Ky. 41017.
Chicago-based Trans Union Corp. and the Association of Mexican Banks, which represents 18 banks, have signed a letter of intent to form a joint venture to provide electronic credit bureau services in Mexico. As a result of the agreement, Trans Union will build the first continuously updated Mexican credit file. The joint venture expects to offer credit reports to Mexican credit grantors by the fall. The joint venture will be based in Mexico City.
Alliance Research has relocated its Dallas/Fort Worth client service office. Its new address and phone information is: 1511 Millbrook Drive, Arlington, Texas 76012-2120.
Maplnfo Corp. of Troy, N.Y., in December filed a registration statement with the Securities and Exchange commission for an initial public offering of 1.4 million shares of common stock with an estimated price range of $15 to $17 a share. Of the shares being offered, 1.2 million will be offered by the company and 200,000 will be offered by certain selling stockholders. The offering is being managed by Robertson, Stephens & Co., Alex. Brown & Sons Inc., and First Albany Corp. A prospectus relating to these securities may be obtained from Robertson, Stephens & Co., 555 California St., Suite 2600, San Francisco, Calif. 94104; Alex. Brown & Sons Inc., 135 E. Baltimore St., Baltimore, Md. 21202; or First Albany Corp.,41 StateSt., Albany, N.Y. 12207.
Advanced Data Research has relocated. Its new address is: 2550 Telegraph Road, Suite 107, Bloomfield Hills, Mich. 48302.
Sunset Publishing Corp., Menlo Park, Calif., has been named one of the best sources of marketing information by American Demographics magazine. Sunset's research study, "How the West Works, Plays and Buys," was mentioned as a particularly important piece of market research. Sunset Publishing is a part of Time Inc., a wholly owned subsidiary of Time Warner.